Privacy and Cookies Policy
Guestline
Privacy Policy
Please view our Privacy Policy on the Access Group website using the button below.
Cookie Policy
Background
This Direct Booking Manager (DBM) and Guestline.com (“Our Sites”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve our DBM by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you continue using our DBM. If you do not agree to our Cookie Policy, please stop using our DBM immediately.
1. Definitions and interpretation
In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:
“Cookie” | means a small file placed on your computer or device by our Sites when you visit certain parts of our Sites and/or when you use certain features of our Sites; |
“Cookie Law” | means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); |
“Personal Data” | means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and |
“We/Us/Our” | means Guestline Limited, company no.02661520, whose registered office is: Guestline House, Shrewsbury Business Park, Shrewsbury, SY2 6LG, United Kingdom (“Guestline”). |
2. Information About Us
Our Sites owned and operated by us, Guestline. If you would like to know more about how we use Cookies, please contact us at dpo@guestline.com
3. How do we use Cookies?
Our Sites may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Sites and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using our Sites, you may also receive certain third-party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on our Sites for website usage insights and advertising purposes. By collecting this data, we can continually improve the website experience. These Cookies are small text files which are stored on your computer by your web browser. They are not computer programs, and they can’t read any other information saved on your hard drive. They can’t spread viruses or obtain sensitive user information such as email addresses and credit card numbers.
All Cookies used by and on our Sites are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:
· Strictly necessary Cookies
A Cookie falls into this category if it is essential to the operation of our Sites, supporting functions such as logging in, your shopping basket, and payment transactions.
· Analytics Cookies
It is important for us to understand how you use our Sites, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping us to improve our Sites and your experience of it.
· Functionality Cookies
Functionality Cookies enable us to provide additional functions to you on our Sites such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.
· Targeting Cookies
It is important for us to know when and how often you visit our Sites, and which parts of it you have used (including which pages you have visited, and which links you have visited). As with Analytical Cookies, this information helps us to better understand you and, in turn, to make our Sites and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.
· Third Party Cookies
Third party Cookies are not placed by us; instead, they are placed by third parties that provide services to us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on our Sites, or by third parties providing analytical services to us (these Cookies will work in the same way as analytics Cookies described above).
· Persistent Cookies
Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a pre-determined period and are activated each time you visit our Sites.
· Session Cookies
Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit our Sites until you close your browser. Session Cookies are deleted when you close your browser.
Cookies on our Sites are not permanent and will expire as indicated in the table below.
For more details of the personal data that we collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.
For more specific details of the Cookies that we use, please refer to the table below.
4. What Cookies does our Sites use?
The following third-party Cookies may be placed on your computer or device:
Name of Cookie | Purpose & Type | Provider |
DoubleClick |
These Cookies identify user sessions, passing information back to Google Analytics. With this information, we can improve the website experience. | https://www.doubleclickbygoogle.com/ |
Google Tag Manager |
These Cookies identify user sessions, passing information back to Google Analytics. With this information, we can improve the website experience. | Google.com |
|
This Cookie identifies user sessions, passing information back to Facebook’s advertising platform. This allows us to communicate the latest offers and events via Facebook and Instagram ads. | Facebook.com |
Fullstory | To track and improve the use of the website | https://www.fullstory.com/ |
Omniconvert | Session cookies to provide specific web content to relevant users | https://www.omniconvert.com/ |
Response Tap | Adds unique phone numbers so that calls derived from the website can be tracked | https://www.responsetap.com/ |
Our Sites uses analytics services provided by <>.Google.com, Facebook.com and Responsetap.com. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Sites is used. This, in turn, enables us to improve our Sites and the products and services offered through it. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Sites, it does enable us to continually improve our Sites, making it a better and more useful experience for you.
The analytics service used by our Sites use analytics Cookies to gather the required information. The analytics services used by our Sites uses the following analytics Cookies:
Name of Cookie | Purpose & Type | Provider |
Universal Analytics | These Cookies identify user sessions, passing information back to Google Analytics. With this information, we can improve the website experience. | https://policies.google.com/privacy |
Facebook Pixel | This Cookie identifies user sessions, passing information back to Facebook’s advertising platform. This allows us to communicate the latest offers and events via Facebook and Instagram ads. | https://www.facebook.com/ |
Response Tap | This Cookie identifies user sessions, passing information back to Response Tap’s reporting platform. This allows us to see which page a user made a phone call from. | https://www.responsetap.com/ |
5. DBM
What Cookies do we use in our Direct Booking Manager?
We use the following Cookies:
- Strictly necessary Cookies - We only need JSESSIONID in the OBM
- Analytical/performance Cookies - They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies are only used by Guestline engineers and are only for internal use for tracking and reporting Analytical/performance and are ai_session and ai_user. They cannot be shared or accessed outside of Guestline
- Functionality Cookies - Not used by Guestline
- Targeting Cookies - Not used by Guestline
Where can you find more information?
You can find more information about the individual Cookies we use and the purposes for which we use them in the table below:
Cookie | Name | Purpose | More information |
Java session | JSESSIONID | This Cookie will track the users purchase/s through the buying journey on the site. From initial product selection to final check out.
This Cookie is essential for our site to work. |
This Cookie contains no personal identifiable information it just contains a tag code to identify the user throughout the session. For example, as you add items to your shopping bag and move to the next screen it remembers what is in your bag. |
Application Insights | ai_session | This just tracks an individual session. | The Cookie will track the time a visitor is on a page and when they move to another page will identify them as the same user. |
Application Insights | ai_user | This is a prevention mechanism Cookie. | This Cookie monitors how many users are on the page or accessing the page at any one time. If there was a flood of activity, we would investigate as it may flag a blunt force attack. |
6. Control
In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed.
The links below provide instructions on how to control Cookies in all mainstream browsers: Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
Microsoft Internet Explorer: Delete and manage cookies (microsoft.com)
Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB Safari (iOS): https://support.apple.com/en-gb/HT201265
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website- preferences
Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=e n
7. Changes to this Cookie Policy
We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of our Sites after the changes have been made. You are therefore advised to check this page regularly.
In the event of any conflict between the current version of this Cookie Policy and any previous versions, the current provisions in effect shall prevail unless it is expressly stated otherwise.