How to attract more direct guests?
Your guests have changed, and the way they make decisions has changed too
5 steps to attract more direct guests
You can no longer rely on the same guests returning year after year or new ones finding your advert in a magazine. Holiday planning and booking is more impulsive and has moved online, and you need to be there too.
In our eBook, we explain your new types of guests and their travel habits. We’ll look at the way travellers book trips online, what you can do to attract them at the different stages of their buying journey, and how to persuade them to book direct. Finally, we’ll share five steps that all hotels should take in order to survive and thrive in this ever evolving digital world.
1. Set offers & rates that stand out
Whether they are Baby Boomers looking for a great deal or Millennials looking to maximise their budget, your potential guests are swayed by offers.
3. Attractive digital advertising
More than half of travellers haven’t decided on a destination...
4. Get your hotel seen on search engines
Once your potential guest knows about your hotel and is researching you, you want to make sure they visit your website.
5. Deliver a seamless booking process
People are impatient, especially online, and are used to seamless eCommerce sites, so if your booking process isn’t quick and simple then they will soon get fed up and go elsewhere.
Download our eBook and get ready to start attracting more direct guests, increasing your profits and spending your marketing budget wisely.
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