More direct guests- how to attract them ?

Your guests have changed, and the way they make decisions has changed too

5 steps to attract more direct guests

You can no longer rely on the same guests returning year after year or new ones finding your advert in a magazine. Holiday planning and booking is more impulsive and has moved online, and you need to be there too.

In our eBook, we explain your new types of guests and their travel habits. We’ll look at the way travellers book trips online, what you can do to attract them at the different stages of their buying journey, and how to persuade them to book direct. Finally, we’ll share five steps that all hotels should take in order to survive and thrive in this ever evolving digital world.


1. Set offers & rates that stand out

Whether they are Baby Boomers looking for a great deal or Millennials looking to maximise their budget, your potential guests are swayed by offers.

2. Have a website that converts

As soon as a potential guest lands on your website, it’s your chance to get them to book directly with you.

3. Attractive digital advertising

More than half of travellers haven’t decided on a destination...

4. Get your hotel seen on search engines

Once your potential guest knows about your hotel and is researching you, you want to make sure they visit your website.

5. Deliver a seamless booking process

People are impatient, especially online, and are used to seamless eCommerce sites, so if your booking process isn’t quick and simple then they will soon get fed up and go elsewhere.

Download our eBook and get ready to start attracting more direct guests, increasing your profits and spending your marketing budget wisely.

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