Technology is rapidly redefining what luxury means in the hotel industry. In the next 15 years, glass TVs, biometric room controls, and one-way privacy glass will be the norm, providing a more personal, immersive, and ultimately more relaxing experience.
Using insight from some of the hotel industry's biggest brands, we invite you to a virtual tour around the hotel room of the future.Look to the future
Eccleston Square is a boutique hotel overlooking London's Belgravia. It combines luxury and technology to create a venue that is consistently voted as one of the capital's finest.
Humanise.AI uses advanced artificial intelligence systems to enable its hotel and hospitality partners to upsell products and maximise efficiency.
Pragma is a strategic partner for operators and investors in consumer markets, allowing use of its vast wealth of commercial insight to enable growth in the hospitality sector and beyond.
Guestline provides cutting-edge cloud technology that enables hoteliers to drive bookings, streamline their operations and save time.
CitySuites is Manchester's only aparthotel, offering unparalleled luxury with ultra-modern rooms, an 18m indoor pool, jacuzzi, and state-of-the-art gym.
Goddard Littlefair is a luxury interior design studio that creates beautiful interiors for high-end hotels and clients across Europe.
In the hotel room, the integration of our preferences will be sleek upon entering a room - or even before, during an online check-in. Things like the hotel room temperature, water thermostats, and lighting will be able to sync to our preferences.
Virtual reality (VR) footage will be more readily available during the decision-making process, and guests can opt-in to seeing VR footage with integrated guest reviews. More in-depth profiling on those leaving reviews will help deter fake or misleading reviews, and potential guests will be better able to determine the value of the reviewer's preferences based on advanced visibility of the reviewer's social footprint.
Artificial intelligence and voice control will make opening the blinds, ordering food, or booking the spa hassle free and seamless. We won't have wiring systems; everything will be Wi-Fi enabled and hooked up. We will see digital assistants with their own personas that will help you throughout your stay for a consistent and engaging experience.
Analysis of social media accounts will allow hotels to build richer customer profiles pre-stay, as well as a more tailored experience throughout their stay. We'll likely see automatic check-in via facial recognition as a guest enters the hotel, and tourist information screens will create tailored itineraries based on customers' online profiles and preferences.
Low-level lighting activated by motion sensors will assist those that need to get up during the night, and we'll see lighting and audio adjustments that facilitate better sleep. Integrated payment options will allow guests to pay throughout their stay, helping to avoid a surprise bill at check-out.
As artificial intelligence becomes the forefront of the future, hotel rooms will no longer need so many amenities; they would be brought to you through voice command. China's Alibaba hotel group has been demonstrating how AI robots soon could be used to greet guests and provide in-room service. While this won't be the "norm" just yet, it does pave the way for what other technological amenities we can expect to see.
We will see more focus on the customers pre-arrival, and their experience during their hotel stay will be more engaging and as seamless as possible. Voice technology is already being developed to improve customer engagement, and we will start to see voice-activated control hubs in hotel rooms promoting a more interactive space.
TV screens will disappear from hotel rooms, either because people will stream programmes to their own personal tablets or because televisions will be disguised as other things, such as paintings. As well as being increasingly hidden, technology will become more intuitive. Things like lighting levels and even colour will self-regulate according to the time of day.
Minimalism is already long gone and a kind of considered maximalism has taken its place, with minimalism's spirit only represented in the sense that every item should be special and increasingly unique, with a crafted or hand-finished edge.
You'll never have to draw hotel blinds again; AI will know what time you usually wake up and go to sleep. Or you could just ask - it will all be voice controlled.
Imagine a coffee machine that knew you inside out, with the ability to fix you the perfect cup of joe based on pin-point precise scientific data? Tomorrow's coffee machines will ensure that getting your daily caffeine fix will be a much more personal experience.
Flicking endlessly through channels on a bulky flat screen TV with a remote will become a thing of the past, as sleek, space-saving glass TVs will provide the user with a seamless, personalised service via voice control and apps.
How many times have you got up to use the toilet in the night and tripped over or stubbed your toe on the end of the bed? When it's not your own bedroom, it can be even more disorientating to find your way in the middle of the night, but sensor-activated walk lighting will neutralise this concern.
Imagine walking into a room where the temperature and light levels adjust according to you. Soothing aromas and sounds designed to aid sleep will also be automatic, creating hotel rooms you won't want to leave.
Ordering room service and booking dinner or a spa treatment will be a breeze in the future, as voice control and apps become smarter and more advanced. Such technology will make the standard hotel room telephone call to reception obsolete.
Glass walls are the next big thing. The minimalism is attractive yet their ability to turn opaque if someone is using the bathroom makes it the perfect disguise.
Whether you need a cold, refreshing shower to wake you up, or a steamy and relaxing experience to wind you down, smart shower technology will soon be the new normal.
"Technology in the future is going to be more voice enabled. You won't need to draw the blinds yourself or even press a button, just ask through voice control. We won't have wiring systems, and everything will be Wi-Fi enabled and hooked up to one central system."
"Having voice-enabled AI assistance in your room will make every aspect of your experience much simpler. Combined with more data-driven profiling of each guest, we could even know what time you go to bed and wake up, automatically drawing the blinds at the correct time."
"Coffee machines are an expectation in higher-end hotels, and we could find over the next 15 years your coffee will be personalised to you. This will be done through handprint recognition and profiling, making your favourite drink depending the time of day, known preferences, and perhaps even your caffeine strength through blood pressure tracking."
"We've already seen Panasonic experimenting with glass TVs, creating visuals on just a pane of glass. Such designs show the future of minimalism within technology and how we look to create entertainment which can be experienced without any of the usual hardware."
"Plugs and sockets will probably go completely. The trend will continue towards hidden or invisible technology, but with the provision that medical research on the effects of wireless connection hasn't come up with anything negative in the interim. The interface and balance between wellbeing and technology will be key."
"Under the foot of the bed we will find low-level lighting activated by motion sensors for those who need to get up in the night, so you don't trip up and can navigate the room easily without bumping into things."
"Guests will have the ability to cast lighting levels, room temperature, and music levels via digital pads installed into the wall. We already know this exists in some hotels. However, the technology is quite basic, and we imagine that guest control will become more personalised. This could include a sunrise light setting, audio that can produce a selection of noises to help you sleep, and aromas to facilitate better sleeping."
"As well as being increasingly hidden, technology will become more intuitive. Things like lighting levels and even colour will self-regulate according to the time of day, so that overall interaction with technology lessens."
"Our phones will sync immediately with the in-room technology, for uninterrupted, comfortable, and seamless video calling, television, and streaming. Guests will use dining apps available through the hotel property to easily order exactly what they want, when they want it.
"Voice assistants, like Siri or Alexa, will lose their identities, and their universally available knowledge will instead be integrated into our own bespoke i-personality."
Eccleston Square Hotel
"Everything should be paperless and available to order via an iPad within 15 years. The big drive is for guests to press a button or speak about their desires and commands, so booking a spa day without needing to go to concierge or fill in a form will be the norm."
"Over the next 15 years, voice technology will act as the control hub, offering a more personal service. Hotel rooms are a good opportunity to get guests to interact with AI to build a better profile of their preferences."
"Privacy glass will be incorporated within the hotel room that can be made transparent or opaque via an app on the in-room tablet. Alternatively, it would be possible to activate the privacy wall through voice control.
"If it's not privacy you need, it might be to personalise the room to your mood and these wall-length glass walls will allow guests to tailor the room decoration to their preferred style and colour, be that a video of beach waves or a sunrise in Bali."
"Technology has provided us with the ability to access things with touch and fingerprint recognition, using biometrics to make payments, access rooms, start your car and sign into work.
"Digital showers are already on the market, however, moving forward, we expect to find digital technology boards that can detect the optimal shower temperature from your body using just the heat levels from the touch of a finger."