- 24th October 2019
- The Counting House Pub & Hotel, London
Maximise revenue opportunities from pub accommodation and optimise operations to drive bookings and boost customer satisfaction
Guestline and Stay in a Pub are hosting an event to discuss how pub operators can maximise revenue opportunities from the provision of accommodation. And what's more, it's FREE to attend!
- Date & Time – 10am- 2pm, Thursday 24th October 2019
- Venue – The Counting House Pub & Hotel, 50 Cornhill, London, EC3V 3PD
10.00 – 10.30 -Guest registration and arrival drinks
10.30 - Welcome - Paul Nunny, Director - Stay in a Pub
10.35 - Pub Accommodation Report 2019 - Keith Britton, RBBi Research
It is 3 years since the last accommodation report was produced. Much has happened since then. Through research we have analysed both consumer and pub retailer behaviour towards pub accommodation and the customer experience. Important learnings to be had by all.
11.00-11.30 - Pubs & Social Media - Karen Fewell, Owner - Digital Blonde Marketing
Do you want to stand out on social media and understand what makes customers choose your venue over another? Understanding how the human brain works is the key to better social media marketing and ultimately boosting sales. Join Karen Fewell, Founder of Digital Blonde, for a lesson in how consumer psychology and effective storytelling can really make a difference to your business. This talk is packed with relevant, real-life examples and plenty of practical advice to improve your social media marketing.
11.30 - Coffee Break
11.45 -12.15 - It's all about 'Direct bookings' - John Edwards, Reputation and Marketing - Fullers
Taking bookings via an OTA ie Booking.com can cost you a commission of 15%-20%. We need them as a sales tool but we can help our profitability by reducing that monthly charge.
Learn how to save literally thousands of £’s.
12.15 -12.45 - Top Tips to improve the booking process - Matt Thomas, Corporate Consultant - Guestline
Pubs do not have a reception unlike a hotel therefore it is important to have in place a process to capture bookings effectively and delight your customer. Learn how this can be achieved and streamline your operations.
12.45 - 1.15 - How success affects your property value - Ramzi Qatton, Director - Christie’s
Pubs with accommodation are changing hands at a premium price. Learn how pubs in this sector are valued and what buyers are looking for when deciding to invest.
1.15pm- Lunch and networking
- Who should attend - Pub operators, Business Development Managers, Regional managers.
- How to attend - fill in the form below (or to get more information, please email Roger Wright at Roger@stayinapub.co.uk)
We look forward to seeing you there and collectively raising the profile and success of the pub accommodation market!
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