Tewkesbury Park | Improved PMS Case Study | Guestline
Most feature-rich hotel tech platform | Guestline
Skip to primary naivgation Skip to content
  • Hotels
  • Platform
  • Company
  • Resources
  • Careers
  • #FillTheGapWithTech
Contact Us Support
  • EN
    • NL
    • DE
    • TH
Contact Us Support
  • No.1 choice for:
  • Independent Hotels
  • Hotel Groups
  • Best Western
  • Others
    • Pub Companies
    • Serviced Apartments
    • Management Companies
  • The complete guest journey
  • Operations
    • Overview
    • Property Management System
    • EPoS
    • C&B
    • Central Reservations
    • Insights
  • GuestPay Payments
    • GuestPay
    • PayLink
    • Alternative payment methods
  • GuestStay Experience
  • Distribution
    • Overview
    • Channel Manager
    • Direct Booking Manager
    • Google free booking links
  • Integrated Solutions
    • Our Partners
    • Become a Guestline PMS Integration Partner
  • Hotelier’s Coronavirus Hub
  • Contact-free Hotel Experience
  • GuestPay – Simplified Payments
  • GuestStay – Digital Registration
  • Re-opening and PMS Checklists
  • Free Webinars
  • Helpful Blogs
  • Guestline’s Position
  • Making great solutions even better
  • Our Integration Partners
  • Become Guestline PMS Integration Partner
  • Everything you need to know
  • Cloud since 2008
  • More than technology
    • With you every step of the way
    • Training and implementation
    • Support
  • Our people
  • Security and Compliance
  • Careers
  • Global
    • Global Offices
    • APAC Hub
    • Ireland Hub
  • Ophelia – Reseller
  • What have we been up to?
  • Blog & News
  • Events & Webinars
  • Case studies
  • Videos
  • Press and Media
  • COVID-19 Hub
    • Hotelier’s Coronavirus Hub
    • Contact-free Hotel Experience
    • Simplified Payments
    • Digital Registration
    • Reopening & PMS Checklists
    • Free Webinars
    • Helpful Blogs

Tewkesbury Park

Author
Patrick Jones - General Manager - Tewkesbury Park

Share

Tewkesbury Park

Tewkesbury Park is a family-owned hotel, golf and leisure resort situated just off junction 9 of the M5, 15 minutes from central Cheltenham & Gloucester.

With 93 bedrooms, 3 restaurants and full leisure complex they have just undertaken a £4m, two year renovation project which has transformed the hotel into one of the region’s finest boutique hotels. Works will continue into 2017.

Challenges:

Their old technology set up was crucially in need of a complete overhaul.

After reviewing the revenue and sales streams, it was evident the hotel weren’t maximizing their potential and needed a system to help them drive revenue opportunities.

There was an overall lack of integration and automation in their old systems. They had a disjointed set up of distribution (managed by a third party channel manager) and database management, which wasn’t automated and mainly generated bookings from two core OTAs.

They also needed to upgrade their EPoS system and get a new, mobile-enabled website.

Solutions:

  • Rezlynx PMS
  • EPoS
  • Advanced Conference & Banqueting
  • Online Booking Manager
  • Distribution Manager
  • PCI Manager
  • WebSuite web design

Benefits:

Streamlined Resources:

To get the full suite of solutions from one company was a huge bonus.  The automation of processes has reduced man hours and the new systems have improved the structure of staff roles within the hotel.

Increased Revenue by 30%:

The systems allow the hotel to analyse their business carefully and identify profit opportunities. As such, they have been able to maximise total revenue potential from non-residential sales and increase spend per guest through setting up special offers and packages which is a quick and easy process.

Future Proof:

The systems need to be able to accommodate and adapt to the hotel’s future growth plans as they want a system that will last them at least 10 years.

They are currently building a £2m conference and events suite so the bookings and organisation of all their events, functions and weddings will now be easily processed through the system.

Increased Direct Bookings:

The hotel is now attracting more direct bookings compared to the previously dominant OTA bookings due to the slick online booking platform and online offers being advertised and promoted.

The advanced channel exposure is also providing the hotel with the ability to have a dialogue with new guests and has helped the hotel achieve a larger marketshare.

Slicker Events Process:

Previously relying on a paper-based system, the events team are now more professional and organised with their new conference and banqueting software which helps them drive enquiries, manage events and boost revenue streams.

Professionally Designed Website:

The website is not only mobile enabled (a ‘necessity’ for today’s traveller) but it has a bespoke, modern design that perfectly reflects the style, brand and personality of the newly renovated hotel and all its facilities.

Increased Online Sales:

The website is performing much better as online sales of rooms and packages have increased. It is easy to navigate and has a quick and simple booking platform that displays live availability across the entire week. The hotel can set up special offers in minutes and have structured rate plans so they can clearly analyse the best performing rates and packages. They can easily track success or address areas of concern accordingly.

Control Over Web Content:

The team have more control over the content and analytics of their own website as they no longer have to rely on a third party web agency to make minor amends and review results.

UK Support and Development:

The hotel relish the fact that Guestline’s Support department is based in the UK and easily contactable. The Support staff understand the system and can offer help and assistance wherever needed, most often resolving the query instantly, over the phone.

PCI Compliant Payments:

Guestline’s payment gateway provides guests with a safe and secure payment platform on which to book and pay.

The Guestline systems are cost effective and proving to be great value for money. The systems work hard for us and do the job efficiently, during all hours of the day!

We have a close and productive partnership with Guestline who keep in regular contact, offering us guidance where they think it’ll benefit us the most.

They are a British company and are flexible and adaptable enough to respond to changes in the market place and advise us on our needs.  The processes all need to be linked together and work – especially online. I feel confident that with the new systems, we are now maximising all available revenue streams and with constant live availability we are always providing a sales platform any time of the day.

Most importantly we are provided with useful decision making data which will help in the future.  Guestline also offered access to advice and support which other vendors could not.

The new website has also helped widen our appeal and change perceptions which was a huge aim of ours after our refurbishment and with a fully editable CMS, we will be able to continually keep the site on-brand and up–to-date without additional agency fees.

Can't see the form? Get in touch with a Guestliner

  • Hotels
  • Platform
  • Company
  • Services
  • Resources
  • Press and Media
  • Careers
  • Go Direct

Head office:+44 (0) 1743 282300

Support: +44 (0) 1743 282700

Company No. 2661520 © Guestline 2023. All Rights Reserved.
  • Privacy and Cookies Policy
  • Terms of Use
  • Sitemap EN
Close
    • Message us
    • Call us

    Fill out the below form with your query and a Guestliner will be in touch with you soon!

    England, Scotland & Wales

    Freephone: 0800 413557
    Sales: +44 1743 282300
    Sales for clients: +44 1743 282304
    Support: +44 1743 282700

    Ireland & Northern Ireland

    Support: +353 1 691 7484
    Office: +353 1 574 7631
    Sales: +353 87 28 8987 6

    Germany, Austria & Switzerland

    DACH Sales: +49 89 541980360
    DACH Office / Support: +49 89 380 388 40

    Switzerland Sales: +41 41 5620 542
    Switzerland Support: +41 41 5620 504

    Belgium, the Netherlands & Luxembourg

    Sales: +31 40 798 7204
    Support: +31 40 798 7256

    Asia-Pacific

    Office APAC: +66 (0)22079 222

    Support Thailand:
    +66 (0)284 49140
    Support Rest of Asia:
    +63 (0)223 12526
    Support Australia:
    +61 (0) 2720 84478

  • Close

    Make a Support Enquiry

    • Don't forget, answers to many frequently asked support queries can be found on our Support Portal

    • This field is for validation purposes and should be left unchanged.
  • We use cookies to give you the best experience possible. Click 'Accept' to Continue exploring. If you wish to opt-out then you can click the 'Reject' button. Read More Accept Reject
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT