Check out UKHospitality's practical advice for workforce planning this coming season
Advice on how hoteliers can drive new recruits and win hospitality workers back
As part of our Guestline's 'Step into Hospitality' campaign, we hear from UKHospitality, the UK's leading hospitality trade association on how hoteliers can supercharge their recruitment and staff retention efforts.
UKHospitality - Practical steps for employers
'Talk to local schools, promote your business in the media and seek feedback from employees'
- Engage with your local JobCentrePlus – either as an interested local employer or offer an educational presentation to their work coaches.
- Explore Kickstart – the Government scheme to support 16-24 year-olds into work – through fully subsidised wages for up to 25 hours per week.
- Talk to your local schools and colleges – there is a large pool of people that could potentially supplement your workforce out of term time – and will help to secure longer-term links.
- Talk up your business in any local media outlets – let people know you are back on your feet and trading.
- Engage with Job Boards – they are a great source of candidates.
- Ask your current staff for recommendations and consider offering incentives.
- Seek feedback from your current employees on how to improve your employment proposition.
More hints and tips!
'Showcase your hotel to local schools, share employee stories and set up referral schemes'
- Target Hospitality Colleges around the country: Contact your local and overseas Hospitality colleges and talk to them about work placements and job openings - promote your venue as a potential workplace for a long-term, challenging and prosperous career for any pupils wanting to gain experience and/or for new graduates applying for their first role.
- Employee Referral Scheme: Create an Employee Referral Scheme where employees are encouraged to refer people they know for job vacancies. Referral schemes can range from the informal to a highly structured formal approach. If an incentive payment is being offered, consider basing reward criteria on position filled ie a higher bonus for specialised roles versus into entry level positions. Leverage referrals and encourage existing employees to share recruitment campaigns via their social media.
- Host a Recruitment Fair/Careers Fair: Host an online or face-to-face [if permitted] recruitment fair in your own hotel, allow heads of department to showcase their own department/role/career and jobs on offer. Advertise via social media.
- Target and showcase hotel to Local Schools: Contact the Career Guidance Counsellor at your local schools. Provide them with details of the roles on offer, scope of training received and outline benefits of working in your hotel. Invite them to your virtual careers/jobs fair.
- National Apprenticeship Programmes: Check out any apprenticeship schemes that are running.
- Train Managers and delegate responsibility to those who are not recruiters but often have to hire people to recruit for their own departments. Run Q&A sessions, online trainings etc.
- Target Hospitality Colleges around the country: Contact your local and overseas Hospitality colleges and talk to them about work placements and job openings - promote your venue as a potential workplace for a long-term, challenging and prosperous career for any pupils wanting to gain experience and/or for new graduates getting their first role.
- Social Media: Use social media to build your employer brand, share employee stories and present career opportunities. Facebook, Twitter, Instagram, Linkedin, Youtube, and Snapchat.
"Host online recruitment fairs to showcase the departments/ roles/ careers on offer"
"Leverage referrals and encourage existing employees to share recruitment campaigns via social media"
"Explore national apprenticeship schemes and talk to local schools"
- Kate Fuller, Marketing Manager, Guestline
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