Case Study St Pancras Group, London

Hotel overview

St Pancras Group Ltd is a collection of 7 unique destinations in one urban location: Kings Cross, London. The eclectic group includes three hotels (including The California London and The Megaro Hotel), a bar, restaurant and two meeting and event spaces.
The latest addition to the group is The Gyle, a 33-bedroom hotel housed across three 19th century townhouses in Argyle Square. The hotel has been designed to be a guest’s home from home with its solid oak flooring, silver leaf, plaster cornices, ribbed glass, embossed wallpaper, vintage mirrors and Scottish woollen textiles. The TOAST B&B Lounge serves breakfasts, refreshments and snacks.

Challenges/requirements -

• As the group expanded and they opened new properties, they needed a consistent, centralised system across their properties, operating in the cloud with easy integration to third party apps.
• They were previously running on-premise, server systems with Opera. When they opened their latest property (The Gyle) they were quoted £40,000 for a new, cloud hosted system. On top of that, to get a fully integrated system across the whole group, they would have had to upgrade all their properties [previously on-premise] to the cloud at an overall cost of £150,000 which wasn’t financially viable or cost effective.
• They also wanted to integrate to additional third-party apps and were being charged an additional £10,000 per API integration which again didn’t prove economically viable or sound business sense.
• This prompted the group to review their core operating systems across the group; to look at cloud options that were multi-functional, could centralise processes and be fully integrated across their portfolio. As well as delivering ROI.

Solutions - 

• Guestline Rezlynx PMS
• Guestline Channel Manager
• EPoS
• Online booking platform
• Advanced C&B

Quote from Christian Kaberg, Group Operations Director - St Pancras Hotels Group -

"With our technology platform, we wanted something that was as invisible as possible, to just exist in the background, that would allow our staff to excel in what they do best - be great ambassadors and hosts! We don’t want our staff heads down in a computer screen.

We’re all about re-introducing real hospitality and providing a unique guest experience and the Guestline systems allow us to do this by seamlessly taking care of all the processes and automating as much as possible in the background. It has helped us facilitate success and benefit operationally.

Staff have commented that it’s far easier to use than Opera and being on the cloud has provided with flexible access and a centralised overview of performance. With the ease of third-party integrations, and the intuitive interface, it’s certainly delivering ROI and helping us to continue to rock’n’roll all over Kings Cross, and the surrounding hood!."