Aviator by Tag, Hampshire’s luxury hotel, identified the need for a leading PMS that fulfilled the operational needs and pressures of a busy hotel, restaurant, conference and wedding venue and enhanced the guest journey.
With a previous outdated server-based system in place, Aviator by Tag were frustrated with the limited operational efficiencies available, manual processes were too time consuming and the previous system was very tedious; restricting reporting and data collection was limiting the hotel’s ability to maximise their elite customer journey experience.
Dominic Osborne, General Manager, Aviator by Tag says the hotel is reaping the commercial benefits of its new partnership with Guestline:
“We have been absolutely delighted with Guestline, from the installation which was seamless, we were fortunate to have excellent trainers and in terms of operationally we find it a good system to use. We had three basic requirements from a system: cloud-based, integrated systems internally and across third parties, plus excellent support services. Commercially we have seen the benefits from it, our biggest rate impact has been on our BAR across all websites and OTA’s, managing the process and inventory through the Rezlynx PMS has managed to grow our bar rate by 6% - 7%, in addition to an increased room revenue year on year by 13% and our average rate has increased by 16%. This is all down to the automation and integration of the new system, freeing up time for our staff to effectively upsell, market and streamline operations to the benefit of the guest journey experience.”
The introduction of Guestline’s cloud-based PMS, that can be accessed anywhere in the hotel and across mobile devises off-site, has enhanced operations at the hotel from checking live availability and bookings to allowing staff the flexibility to achieve a better work / life balance. Guestline’s automation allows more in depth data reporting and analysis and contributes to more effective pricing strategies - plus upselling is now prompted on screen at check-in allowing front of house staff to offer dinner and spa reservations. The intuitive systems are now streamlined making setting up the tills and creating new entry lines a lot simpler and easy to do, housekeeping is benefitting from less administrative tasks, saving them up to two hours per day and finance is relishing eliminated manual bill errors at check-out.
Madhu Murtala, Director of Finance, Aviator by Tag, comments on the return on investment offered by the hotel’s partnership with Guestline:
“Our previous system was costly, upgrades were expensive and very disruptive. Guestline really offers great value for money. With a one-off fee and free and frequent upgrades, we never feel that we are behind on its technology offering, and the upgrades happen with us barely noticing a thing!”
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