Oak Ridge Group consists of two hotels, The Ashbourne Hotel and The Brackenborough Hotel, both of which lie in north-west Lincolnshire, just a short distance from the picturesque Lincolnshire Wolds.
The Ashbourne is set in the pretty village of North Killingholme, while Brackenborough is on the outskirts of the Georgian market town of Louth. Both properties embrace stylish boutique-hotel living, and The Ashbourne has received TripAdvisor Certificates of Excellence for both the hotel and the restaurant.
Having gone live back in November 2015, Oak Ridge’s website had become dated and clunky. They wanted a new website that was optimised for all users, regardless of which device they were browsing on. Both hotels frequently play host to a variety of events throughout the year, such as wine tastings, special occasion lunches, and wedding fairs, so they also wanted to be able to easily update the content on their new website in the future.
Through the Websuite programme, the team designed and developed a new, conversion-led website that was optimised for mobile users. It was built and hosted on the Hotel CMS platform and, as the functionality of the system is based on WordPress, the team at Oak Ridge quickly picked up how to add and amend content going forward.
“The changeover from our existing website to Websuite couldn’t have been any smoother. Communication has been excellent throughout, and the Websuite team have been responsive to any queries or issues throughout the transition.
The new website is much sleeker, is easy to navigate, and we’ve had excellent feedback from customers. The CMS is also simple to use and very intuitive, and we had some expert assistance in the early days of the switchover. Overall, a great move and we’re really happy with the results!”
Sales and Marketing team, Oak Ridge Group