Merchants Manor were keen to use a platform with more functionality and more support that their previous system. As their website was being redesigned they were keen to have a new collection and offering of gift experiences.
Gifted provided them the opportunity to do this. As well as redesigning their vouchers we helped them create a new range of gifts. Keen to use all aspects of the Gifted platform, Merchants Manor wanted to sell spa passes and memberships through the system as well as vouchers.
With our industry insight and expertise, Gifted guided the client through the onboarding process. Their gift voucher platform went live at the same time as their main website, so all their new imagery and branding was used, giving the end users a real sense of who they were as a hotel and experience. A strong tone of voice was used throughout to compliment the images used and the experiences and gifts on sale.
The results speak for themselves with the average spend up by 23% across the latter part of last year and an increase in sales over the festive period by a staggering 29%.
"Gifted is an outstanding gift voucher platform, simple in design and simple to use. It's great for staff and guests alike and its innovative tools and analytics makes gift voucher marketing easy."
Emma Palmer, Sales and Marketing Manager, Merchants Manor
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