- Sandra Cunningham - Sales Manager - Lodge on the Loch
Lodge on the Loch Lomond
The Lodge on Loch Lomond in Scotland is surrounded by some of the most spectacular scenery in the world. It offers all the intimacy and charm of a family run hotel, yet it has the four star standards that have attracted two United States Presidents.
The hotel boasts 48 bedrooms; an award-winning restaurant; a pool and spa complex; and wedding/conference facilities.
Although occupancy had always been strong at The Lodge on Loch Lomond, their main challenge was to improve in the off peak months. To combat this the hotel introduced a dynamic occupancy led rate strategy with the help of the Guestline team, to compliment this strategy they introduced a number of direct seasonal offers and new experience packages. The net result has been an uplift in occupancy by an average of 15%, with this figure rising to over 20% during the off-peak season.
The Lodge on the Loch Lomand were also looking for their PMS & distribution system to streamline not only their management processes but also the customers booking experience. Historically, special offer campaigns had led to the Front desk being inundated with phone calls, which proved difficult for the small team to deal with efficiently.
Utilising Rezlynx PMS functionality the team has been able to deal more effectively with sales campaigns, and in the past year they have run 8 campaigns across Groupon, 5pm and Itison, directing over 50% of the bookings through the Online Booking Manager on their own website.
Channel and Distribution Manager has provided the hotel with the KPI reporting required to analyse the online effort and make any necessary adjustments to the strategy. The Rezlynx actual and forecast report is also a key tool for the General Manager to monitor all revenue streams within the business.
The Lodge on Loch Lomond are utilising the following Guestline solutions:-
- Rezlynx PMS
- Channel Manager
- Online Booking Manager
- PCI Manager
- Facebook Booking Manager
- Growth in online sales of over 50% in the past year
- Occupancy has increased by an average of 15%, rising to over 20% during off-peak season
- Sales revenue has increased by £300k in the previous 12 months
- Instant access to KPI’s has resulted in improved management processes and strategy
- Improved online customer booking process
"We’re delighted that the combination of the improved management systems and functions that have been implemented has resulted in such a favourable uplift in occupancy and revenue over the past year."