Laura Ashley Hotels

Laura Ashley Hotels

Malayan United Industries (MUI) is the parent company of Corus Hotels, a group of 8 hotels located across the UK including Corus Hyde Park, all of which have Guestline solutions installed.

The MUI Group is also a major shareholder in Laura Ashley Holdings Plc with two Laura Ashley branded hotels : The Manor Hotel, Hertfordshire and The Belsfield Hotel in the Lake District.

The Manor Hotel launched in 2013 having undergone a name change and a full refurbishment in ‘Laura Ashley’ furnishings.

A second property was then launched in July 2014 - the 62 bedroom Belsfield Hotel in the Lake District which has undergone a full £3.5m ‘Laura Ashley’ refurbishment, with the addition of a modern, award winning architect designed glazed reception area.

The hotels have leveraged the brand strength of Laura Ashley, created a showcase for its home furnishing products and utilised MUI’s extensive hotel expertise.

Challenges:

• Implement a collaborative property management solution to reduce costs and increase revenue.
• Integrate the PMS and distribution channel management platforms.
• Improve management and reporting procedures from a central source.
• Add extra distribution channels to their portfolio to boost online sales and revenue.
• Maximise the value of their events facilities with a new conference and banqueting solution.

Solution:

As a result of Guestline’s strong relationship with Corus Hotels, a partnership that dates back to 2011, both The Manor and The Belsfield have installed Guestline cloud based hospitality management solutions.

Both properties are supported by Rezlynx PMS, Channel & Distribution Manager, PCI Manager, EPoS, and Corporate Portal to help increase revenue and optimize occupancy rates.

The Manor Hotel has also implemented Advanced Conference & Banqueting Manager, a user-friendly event management solution that will help streamline operations and maximise revenue for their meetings, conferences and events.