Inn-telligence, the hospitality management company with a 14-property portfolio across the UK and the Galapagos Islands, has centralised group operations and boosted online direct bookings with their integrated suite of property management solutions from Guestline.
Accessibility is imperative and Inn-telligence needed a two-way integrated platform that allowed cloud access (from anywhere!) and enhanced visibility of each individual property to senior management and cluster managers, whilst also offering full accountability to finance through live data and reporting.
Guestline has been fulfilling that need for the past 13 years, and with a keen passion for continually updating their technology stack, Inn-telligence has recently upgraded their online booking platform to Guestline’s Direct Booking Manager which is currently trialling in two of the group’s properties. As potential guests ‘buy with their eyes’, the group needed a more visual and enticing offering. Now with a seamless three step process – Look, Book, Confirm - guests can view multiple pictures of the rooms, properties and prices, make their decision and make a booking.
Plus, given the group encompasses multi properties and many room types, an effective rate management strategy was needed to automate room supplements, base room rates and uplifts - which in turn has seen a positive shift in sales, average room rates and upsells for the group and has freed up staff to spend more time in person with the guests.
It was imperative that the groups’ relationship with their technology provider was more of a partnership that aided and optimised their operations and the guest journey. Matt Ward, Systems and Revenue Manager at Inn-telligence added:
“The Guestline team are brilliant - from the initial consultation, nothing was too much trouble and they greatly assisted us in creating a bespoke online platform for each property. The trainers are wonderful, they are all hoteliers themselves, so they understand what is happening with the transition and the aftersales support is helpful too - they ‘get’ the hotel’s needs with instant response and feedback. Our installations have been smooth with no disruption to the business and Rezlynx PMS is very simple to use.
We’ve adopted several third-party integrations through Guestline, one of these being with GuestRevu which manages our online reputation. It works very well for a group; we can actually see the guest reviews and their feedback when they book a property, so we already understand their needs upon arrival.”
To watch the full video case study on the Inn-telligence group, please click here or to contact one of the team, please email firstname.lastname@example.org
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