- 10 July 2019
Increase guest satisfaction and minimise the number of free upgrades given away with the powerful integration between Guestline and UpsellGuru. UpsellGuru is the first room up-selling system that enables guests to bid on room upgrades. Additionally, guests can pre-book ancillary services in advance of their arrival.
Both solutions are fully integrated and cloud based, whilst easy to install and quick to deploy with low costs. Automate the mundane, and let UpsellGuru do the upselling for you.
“UpsellGuru is a valuable partner for us as it adds a lot of value to our brand. The system is an innovative and easy way to communicate our up-selling possibilities with our guests in a fully automated way, We have the capability of sending targeted offers to elevate our guests’ stay and increase bottom line revenue. Their team facilitates the on-boarding and offers superb customer service.” Dawn Theaker of Best Western GB.
Hotels see a significant increase in revenue, such as 119 room, 4 star Coombe Abbey Hotel in Coventry. UpsellGuru is adding up to £5500 in pre-arrival up-selling revenue per month, from up to 130 room upgrade requests and up to 40 pre-booked dinner, breakfast or room amenities (Champagne, chocolates, etc).
Co-founder and Managing Partner Hans Schmidtner explains, “We knew that the amount of free upgrades offered by hotels on a daily basis has become a serious issue. But we also understand that guests want to be in full control of their entire journey, making them more price-sensitive than ever. So we thought, why not use the same approach and let guests take the driver’s seat in the upgrade process?”
It basically works this way: A traveller books a standard room directly or via an OTA. Days before the traveller arrives at the hotel, UpsellGuru sends an email with the hotel’s branding inviting them to trade up for a deluxe room, or add on some extras.
The hotel accepts bids through the system. The traveller then offers their own upgrade price; let’s say it’s £30. If the price is right, the traveller pays the £30 on top of whatever was previously paid for the standard room.
If the hotel declines the offer, the reservation stays unchanged.
Other hotels already live on the Guestline /UpsellGuru interface are Karma Resorts, Nadler Hotels, Ellenborogh Park Hotel and Goldsborough Hall to just name a few.
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