- 14th October 2019
If tech isn’t about liberating more time with guests what is it about?
Know the problem with vendors of technology? Technology. And Hotel General Managers know it.
Every waking moment is spent looking at what can be connected, gathered, automated. An over-inclination to focus on the latest and the new. And a love of detail and process.
The problem with this? The big picture simply gets lost.
Capability-driven vendors place feature and function development above real-world utilisation. Simplicity-driven vendors place accessibility above streamlined optimisation. Surprisingly these two ends of the vendor spectrum share a common issue. They define their business as being operational solutions providers rather deliverers of big business benefits. And that limits the value they can add.
The smartest tech companies in the world are those who swim against the feature and function tide. The ones who start with the one big thing that their audience needs and work back from there. This end-benefit focus provides the clear guiding light against which every element of their offering – platform, UI, service and support – aligns. And that’s what we do at Guestline.
Our guiding light is the one big thing Hotel General Managers tell us they need. More guest time. These GMs know that time is their most precious and differentiating resource. Whilst their corporate competitors leverage scale to relentlessly roll-out a uniform product the Independent leverages the GMs instinct, experience and human touch to refine their individual proposition.
After all, in a people-based profession, who ever achieved something extraordinary stuck in the back office?
That’s why Guestline goes further to liberate more time for forward-looking Hotel General Managers to be where the real intelligence is, where the magic happens, where the ideas come from. With Guests. Our focus on the independent hotelier, their resource challenges, their need to develop and adapt against an independent agenda, drives everything we do; From design principles, to development priorities to our investment in local support. And that all adds up to a simple proposition.
If success with today’s rapidly-changing guest demands more time to understand them… only the most time-liberating solution, dedicated to the independent will do. And that’s Guestline.
Here’s to making Ideas-Rich Hotel General Managers, Time-Rich too.
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