5 smart ways to make better ROI on Cloud Hotel PMS Investment
Budget season is fast approaching and while it might not be the most exciting task, it’s imperative that hotels make their budget work harder for them. From the chef wanting a new oven to the front desk needing new technology, bringing together that culmination of all your team’s needs and aspirations, it can be difficult to really know what will deliver the biggest returns in 2020. As the future becomes more technologically advanced, now it is time to instil change, embrace it and invest in it.
Here Clio O’Gara, Country Manager for Guestline, the global leader in hotel cloud property management, distribution and digital marketing solutions, outlines her 5 smart ways hotels can make their budget work harder for them.
1. Make the Investment
Many hotels are willing to spend money on renovations to their properties, from new carpets to Instagram worthy interiors but are reluctant to spend money on investing in technology to future proof their business. As the beating heart of any property, a PMS effectively automates all important processes at the hotel – a worthy investment with a greater financial return. As a hotelier, you need to have the most optimum technology stack for your business and put the money in your budget for it.
Christopher Kenny, previously at Thekeycollections, talks future proofing their business, “We decided to seek a more intelligent way to run operations, on the ground, in the heart of our properties. We needed a technology system that allowed us to be agile, flexible and dynamic, one that could give us the tools we needed to have that ‘edge’ over our competitors. Guestline opened our eyes to what was out there in terms of technology and we are delighted to be introducing their Rezlynx PMS system across our properties. It’s important to us that we continually invest in the business, futureproof our operations.”
2. Don’t hold back, trust the experts
If you have been reviewing your current PMS offering, don’t be afraid or hold back - contrary to belief, implementing a new PMS incurs very little upheaval. Developed by hoteliers for hoteliers, Guestline understands the fear that change, or transition instils in management teams but with new technologies and excellent support staff, you can be up and running in no time. The secret is to not hold back, trust the experts and align your timings to best suit your property i.e. implement before your new calendar year is over (i.e. October) and then benefit at the highest booking time after Christmas – you will have no regrets once you begin reaping the rewards.
Aisling O’Donoghue, Front Office Manager at Claregalway Hotel comments: “Guestline use hotel lingo over codes (Technical speak) compared to our previous system, this makes the language much simpler to understand and more user-friendly. It’s evident that the system was built by hoteliers for hoteliers, Guestline simply gets it and they understand the needs of this ever-changing industry.”
3. Remove unnecessary frustrations
As hoteliers, we understand the operational frustrations experienced at hotels, but, through advancements in technology, i.e. a cloud-based PMS and open API integrations, these frustrations can be alleviated with automated processes and an enhanced (and more profitable!) guest journey. With a PMS, hotels can achieve maximum profitability by observing guest trends and demands, can make the most of existing bookings by tracking guest preferences and upselling, empower the hotel with reputation management tools and with better distribution, can assist the hotel with enhanced exposure.
4. Ensure your investment delivers ROI
If you feel you are ‘stuck’ with an old, outdated PMS, now is the time to start conversations. PMS systems have advanced leaps and bounds since the last time you perhaps considered it. With many balls to juggle come budget time, choose a technology platform that works harder for you and will give you a return on that investment. With regular enhancements and new developments, at Guestline, you don’t have to worry about your technology going out of date and with no licence fee per person, you can have as many users you like using the system. A cloud platform not only removes unnecessary hardware, but it allows you to centralise systems across multi properties and a unique open API platform seamlessly integrates with leading third-party products, allowing you to tailor the system to suit your needs.
5. Base your decision on proven results
Do your research, choose wisely, listen to industry colleagues and discuss their experiences. Identify what it is you need from a PMS and what your expectations are and above all, be open-minded to new technologies and advancements in the market. The world is your oyster in terms of maximising on rooms, profits, time saving and enhanced employee engagement etc.
At Guestline, we believe in substance and results over superficial style; to find out more on how you can achieve ROI on your technology investment, visit https://www.guestline.com/roi/