- 20th August, 2018
Having launched the Guestline Connect programme earlier this year, we have been keen to ramp up our partnerships across the globe.
The Guestline Connect Partner programme highlights the extensive range of integrated partner software solutions available to hospitality customers.
Robert Vogt, Guestline’s Director of Business Development for Benelux met up with Michael Wiesebron, Director of Sales and Business Development at Stardekk to find out more about the partnership.
Can you please describe your job in a nutshell?
I run the commercial department of Stardekk so overlooking / managing sales marketing and partnerships. Together with the board, we devise the strategy.
Why did you want to collaborate with Guestline?
Guestline is a leading Property Management Software provider which delivers a great solution to hotels in the form of their cloud hosted PMS system. A system that is equipped for all sizes of hotels and hotel services. With the partnership with Guestline we can offer the market a fully rounded solution no matter what facilities they offer their guest.
How will this new partnership benefit mutual clients?
By giving the hotels a solution to not only manage their room sales in the cloud, we give them a solution to automate all aspects of the hotels facilities. Automisation is something we believe in strongly and this partnership opens the door to enhance the room sales in the cloud to banqueting, spa, events and much more.
How long have you been in the industry?
I have been working within hotel tech for over 7 years, within hospitality for over 17 years.
What sets your “company” apart from the rest?
We are not under pressure of large global investments or hedge funds, but supported by thousands of hotels that are a part of our marketing team. Delivering software that works really well is the aim to the highest technology standard. The success of the company and the leading position of our systems are based on the request of the hotelier for the hotelier. This is what sets us apart.
What challenges/ common issues does your software resolve for hoteliers?
No more over bookings, automated price an availabilities updates, maximizes room revenue via yielding solutions, runs more than only rates and availability but content as well.
Being a top performer technically and revenue alike by all major OTAs, we make sure the hotel can optimize their strategy to their best capabilities. Besides our channel manager do we offer the hotels a full suite of tools from award winning rate box, websites, booking engine, restaurant software and yielding solutions to enhance their direct booking channels.
What should hoteliers be focussing on for the next 12 months?
They should prepare themselves for new channels that will act as real competition. Just updating room rates and availability is no longer enough, with increasingly changing rate parity rules, the hotels need to have more insights and knowledge and run a hands on mentality to keep on driving direct bookings and stay competitive in the market.
What is the most exciting technology within the industry at the moment?
Chabot’s will take over a lot of reservation processes - get ready to start innovating your website and booking engines
Any future tech trend predictions?
Consumers will start booking even more last minute via voice control of their mobile devices; the growth in these segments has been increasing yearly and will take a very dominant position within the near future.
One piece of advice for newcomers to the hospitality industry?
Network and be transparent and honest. It’s a people’s business focused on hospitality, there is no other industry where you can make it or break it on your communication skills as much as the hospitality industry. Enjoy!
Delivering on brand promise for accommodation providers begins well before check in and lasts way beyond check out. The Connect Partner programme is both customer and guest driven; by seeking partners who share an appetite for constant change and improvement, Guestline are offering hospitality customers an ever changing menu of options with Guestline’s Rezlynx PMS at the core.
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