- 16th September 2019
When hotel graduates, John Gavin and Dermot Kelly, purchased the then 2* Shannon Springs Hotel in 2015 they had ambitious plans in place and a vision of creating a new hospitality offering in Shannon – to suit locals, families, corporates and tourists alike.
Shannon Springs Hotel is now an award-winning four-star hotel - conveniently located just 5 minutes from Shannon International Airport. The hotel partnered with Guestline to install a cloud-based, intuitive PMS in a bid to transform operations and enhance the guest experience at the hotel.
First priority was to tackle the low occupancy rates (40%) and high OTA reliance (90%) at the property which they did by installing Guestline’s integrated channel manager to provide two-way availability and rates, not limited to OTA’s but directly through to their own website too. In just under 12 months, the shift was evident, occupancy had grown 20% with further rapid growth expected. By 2018, occupancy had increased dramatically to 80%, with only 25% of bookings coming from a leading OTA and the team had also successfully managed to go its ARR by €14.
The hotel was keen to embrace the local community and a significant refurb was required to improve standards, comfort and offering at the hotel. The 54 rooms were refurbed in addition to an extension to public areas to grow the bar, restaurant and event space, to improve food offering and to create a friendly atmosphere for locals and airport hotel guests. To support this strategy, the team needed to free up staff to take control of other elements of the business to grow markets and reduce their reliance on airport traffic only. Automation of Guestline’s solutions has removed the tedious manual work by staff, freeing them up to spend time with the guests whilst improving procedures and systems. By saving manual hours per day and working as a team, this allowed them to take control of their inventory and by working each market segment they now have a very well-balanced operation that is not fully reliant on the airport for business and gives them a platform to immerse themselves in the community and dedicate time to winning direct business, repeat business and to garner loyalty.
“Our goal in setting up on our own was to provide a friendly, courteous and customer-oriented hotel, displaying high levels of quality and service and catering for the needs of corporate and local family trade. Our new tech platform has enabled us to streamline operations and provide a smoother guest journey so we can provide a first class customer experience and empower our staff to manage processes and guest relations efficiently and effectively to the best of our ability. As an owner-operated hotel, we want to belong to and give back to the region; that’s why we have also chosen to sponsor local rugby, soccer, GAA teams and Muse Productions. These young people are the future lifeblood of the area and we are glad to play our part in facilitating their endeavours.” John Gavin, Owner / Director, Shannon Springs Hotel
Accelerated growth resulted in the property receiving its 4th star from Failte Ireland along with 4 stars from AA Ireland in addition to retaining their AA Rosette for Culinary Excellence earlier this year. From a 2-star property upon acquisition, in four short years the hotel has won numerous awards and accolades for its standards, excellence and people. They have increased employment from 15 staff to a team of 56 and are injecting over €1.8m in capital expenditure into the hotel since the hotel purchase 3 ½ years ago. Further expansion of bedroom stock is also due to commence in October 2019.
Sshhh….So watch this space!!
Click here to read the full case study and for more information on the hotel, click here: https://www.shannonspringshotel.com
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