- 21st May 2019
Discover a Better Way to Revenue
In today’s increasingly competitive marketplace, it’s essential hoteliers adopt a more analytical and robust approach to revenue management. IDeaS’ strategic partnership with Guestline allows users to employ a more dynamic pricing model, where prices and availability for individual room types are set based on scientific analysis of data—not guesswork.
The integration between Guestline and IDeaS enables revenue managers to influence, forecast and price both group and transient business at a more optimal level. This empowers hoteliers to automate many manual, time-consuming tasks, be more strategic and concentrate on maximising revenue by forecasting and selling specific rooms for the best possible price.
IDeaS has paved the way to greater revenue with solutions that drive profitability, increase productivity and boost user confidence. By partnering with Guestline, IDeaS has furthered its mission to help transform the hospitality industry—from large chains to independent properties—with automation that produces immediate results.
“We are delighted to have completed a full rollout of IDeaS G3 RMS across our portfolio of seven Point A Hotels, and the new integration with Guestline’s Rezlynx PMS will take our group pricing and forecasting to a totally new level.” – Regis Morin, Director of Revenue, Queensway Group
So Much Data, So Little Time
Automated decision-making tools are not only necessary but critical in enabling hotels to outperform and outsmart their competition. Revenue managers must make any number of daily decisions and do it quickly. There are more than 100 million daily revenue decisions, 52 million daily pricing decisions and 48 million daily overbooking decisions calculated by IDeaS’ revenue management systems alone.
Without the proper tools to help understand this data, there is no way for any human to stay ahead of the onslaught of incoming information. Even if we had the brainpower to analyse the massive amount of data, the process to do so would be absurdly time-consuming and arduous.
Ultimately, as machines inevitably take over data processing and analysis, it is critical to establish the right balance between human intelligence and artificial intelligence. It is also important to accept the fact that everyone has a place in this process. The very least of which is using AI and automated technology wisely. This includes learning how we can best integrate these processes to achieve the fundamental goal: providing today’s customer with the insights they need to make a decision, at the right time, and ultimately increasing overall revenue for your organisation.
Harness the Power of Revenue Science
The founders of IDeaS pioneered the principles and technology of revenue science, infusing sophisticated mathematics with hospitality industry expertise to transform data into accurate, automated, and actionable revenue-enhancing decisions.
IDeaS’ revenue science solutions of today are built upon decades of innovation, discovery, and trial-and-error refinement. All this history, industry leadership, and client success gives revenue managers confidence in the ability of IDeaS’ solutions to deliver precise, data-driven decisions they can trust instead of just hopeful recommendations and a roll of the dice.
IDeaS’ scientific methods and applications have been tested and proven, time and again, and get better with each iteration to maintain the world’s most finely-tuned ecosystem of refined algorithms, deep industry knowledge and decision empowerment. The story of IDeaS is one of ceaseless evolution and reinvention, driven by passionate, curious people. From deep machine learning to artificial intelligence to world-renowned SAS analytics, they’ve leveraged the most advanced technologies and top statistical minds to continuously push the limits and invent the future, one industry after the next.
IDeaS G3 Revenue Management System
The most scientifically advanced, easy-to-use, cloud-based revenue-optimisation solution, IDeaS G3 Revenue Management System (RMS) utilises best-in-class SAS® analytics to redefine how you leverage hotel and market data to improve profits and strengthen competitive advantage. IDeaS G3 RMS provides the most flexible and powerful approach to pricing and inventory control by room class and length of stay, generating maximum overall revenue. Based on a time-saving approach that allows users to manage by exception, IDeaS G3 RMS automatically manages tactical duties, enabling users to be more strategic.
IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 11,000 clients in 129 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.
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