Annebrook House Hotel boost direct bookings by 30%

Annebrook House Hotel is a luxury 4 star hotel in Mullingar, Co. Westmeath. With their old and outdated PMS system with Hotsoft coming to the end of a 10-year reign, the hotel identified the need to take a new and fresher approach to structuring and automating operational efficiencies at the property and welcomed the new opportunities presented by Guestline.

Berty Dunne, Proprietor of Annebrook House Hotel said, “Guestline’s Rezlynx PMS is fresh, current and extremely user friendly and in addition to being cloud-based, it simply ticks all the right boxes. There is a logic to the system, it just makes sense and this is certainly attributed to the fact that the majority of the Guestline team are ex hoteliers which means they know and understand the running of a hotel, the quirks that go on day to day and the challenges we face, it’s a win / win relationship. Rezlynx Property Management System makes our working day much more efficient and productive and we have been benefiting from the results since installation.”

The hotel, which has 111 rooms, suites and apartments required a revamped reservations and a direct booking strategy to eliminate manual uploading of rates, reduce cancellations and to yield live rates. With the two-way integration offered by Guestline, direct bookings at the hotel have skyrocketed by 30%, with average nightly rate and occupancy also up. They can send out rates instantly to OTA’s, for last minute availability and keep the website live, allowing the team to yield improved rates and drive occupancy. This has transformed the hotel’s reservation system and taken the pressure off staff, particularly the front desk team, saving them huge amounts of time, which is now better spent with the guest.

Popular with corporates and tourists alike and well-known for welcoming groups for weddings, conferences and hen parties, the advanced C&B offering lets the hotel tailor and upload group packages, makes the operational process easier for staff and ensures when the costs are broken down, that everyone gets a piece of the pie, providing a more accurate bottom line. A bottom line that is also boosted thanks to instant and accurate reporting that is now streamlined into one easy to use platform.

Dunne continued, ‘The Guestline team, from the initial sale, through to support, have been fantastic. The training was excellent, the hotel staff felt relaxed, everyone from a manager to a member of the reception team was trained the same way and in a friendly manner. No one was afraid to ask questions. We have had a very positive experience with Guestline. Plus, with possible expansion plans on the horizon, the hotel needed a cloud solution that was scalable, intuitive and easy for new staff to learn that also had a wealth of integrations and could grow with the hotel into the future.”