Case Study – Advanced C&B Solutions

As a hospitality professional, you understand the significance of seamless event management and delivering extraordinary F&B experiences to ensure guest satisfaction.

Seems simple enough. But the truth is, navigating the complexities of these tasks can be rather challenging.

Enters Guestline's Advanced C&B Solution, a revolutionary tool designed to transform hospitality event plannings, simplify F&B operations. The idea is to supercharge operational efficiency for independent conference venues, wedding destinations, and hotel groups.

If this caught your attention, in this article we'll delve into real hotel success stories, showing you the remarkable results achieved with yet another transformative Guestline product.

So keep reading to learn how you too can achieve the same results and elevate your operations to surpass every customer’s expectations, big or small.

Guestline's Advanced C&B Solution takes the inconvenience out of F&B operations, handling everything from initial enquiries and contract management to creating function sheets and generating pro-forma invoices.

This means no more tedious administrative tasks, as you’ll be able to improve your customer service thanks to automated processes and real-time access to client data.

Being seamlessly integrated with Guestline's PMS, the Advanced C&B Solution becomes your all-in-one command center for managing both your conference and bedroom bookings.

With a comprehensive view of event and accommodation availability, upselling rooms to delegates becomes as effortless as ever before.

In this section, we invite you to delve into the world of possibilities as we explore the most popular features and benefits of Guestline's Advanced C&B Solution.

Planning future events has never been easier (and more efficient, for that matter).

With Guestline's Advanced C&B Solution, you have the power at your hands to create and customise your event templates.

Fit for everything, from F&B options and function room layouts to personalised notes, you can easily design templates that perfectly match any event requirements.

Imagine having a single screen that gives you a complete overview of event availability and accommodation bookings. Well, with Guestline's Advanced C&B Solution, that dream becomes a reality.

The tool is seamlessly integrated with Guestline’s PMS. With that, the events diary provides a centralised hub where you can efficiently manage event logistics, assign tasks to your team members, and even set timely reminders.

Effective collaboration lies at the heart of success. And Guestline's Advanced C&B Solution is designed to foster seamless teamwork (assign tasks, send reminders, and effortlessly track progress).

Whether it's coordinating with the kitchen team, communicating with the event staff, or managing external vendors, all pieces fall perfectly into place when you have a synchronised team.

Next, let’s look into a collection of inspiring case studies that demonstrate firsthand accounts of how Guestline's Advanced C&B Solution has revolutionised event management and F&B operations for hospitality businesses just like yours.

Prepare to be inspired. From increased operational efficiency to elevated guest experiences, these case studies provide a glimpse into the extraordinary possibilities that await your business.

Welcome to Best Western Stoke-on-Trent Moat House Hotel—a prestigious four-star property nestled in the heart of Staffordshire. With its 147 well-appointed bedrooms, expansive meeting and events center, and a magnificent conference suite accommodating up to 650 delegates, this hotel stands as a premier destination for corporate events, weddings, and tribute evenings.

 
Challenges
But the hotel faced operational challenges that stemmed from an outdated system, limited capabilities, and a pressing need for comprehensive reporting and seamless integration with revenue management.

For such reasons, the hotel turned to Guestline in the hopes to find a suite of innovative tools to transform their daily operations.

Solution
At the core of this solution was Rezlynx PMS, a robust PMS that empowered the hotel with advanced reporting and analysis capabilities. Now, equipped with more insights, the hotel's decision-makers are able to make informed choices.

What’s more, the implementation of the Advanced C&B Manager breathed new life into the hotel's event and function bookings. This solution brought further simplicity and efficiency to the entire process (by automating confirmation emails, pre-orders, and deposits).

Bryn Meadows Hotel—a hidden paradise nestled amidst over 100 acres of breathtaking meadowland in south-east Wales is a family-owned, independent 4-star resort. The hotel was born with the idea of being the premier destination for unforgettable events, rejuvenating spa breaks, and exhilarating golf getaways.

Boasting 42 luxurious bedrooms, extensive leisure and spa facilities, an 18-hole championship golf course, a vibrant sports bar, an enticing restaurant, the Bryn Meadows Hotel exemplifies refined elegance in hospitality.

 
Challenges
Bryn Meadows Hotel was facing a unique set of challenges that demanded an out-of-the-box solution.

The struggle to manage multiple disparate systems led the hotel on a quest for a single, fully-integrated solution that could harmoniously unite their diverse applications and systems.

Their previous system failed to keep pace with their expanding needs and lacked the necessary functionality. And the inconvenience of relying on overseas support for assistance only added to their frustration.

To add to the complexity, the accounts team grappled with multiple platforms, making report generation an (unnecessary) arduous endeavor.

Solutions
Guestline's Rezlynx PMS became the cornerstone of Bryn Meadows Hotel's success, providing a robust PMS that streamlined their operations. Also, the Advanced C&B Manager emerged as a perfect solution, enabling flawless event orchestration.

Results
The power to adjust rates in real-time, aligning them with availability and the event calendar, led to a remarkable 13% surge in Average Room Rate (ARR), which resulted in unprecedented profits.

The hotel can now control its offers and promotions, set pre-paid rates, and automatically close booking channels at a specified occupancy threshold. This tactical approach allows it to command the highest rates during peak periods.

As an example, during the bustling Christmas season, the hotel flawlessly handled a staggering 7,500 covers without a single hiccup. Thanks to the delegate checklist feature, every booking received confirmations, reminders, and feedback, ensuring internal coordination and leaving guests spellbound.

Alas, through a powerful combination of increased occupancy, higher rates, non-residential sales, and thoughtfully crafted offers and packages, Bryn Meadows Hotel experienced an astounding 21% boost in revenue.

Introducing Tewkesbury Park, an exquisite family-owned hotel, golf, and leisure resort conveniently located a mere 15 minutes away from central Cheltenham and Gloucester.

Tewkesbury Park recently embarked on an ambitious £4 million, two-year renovation project that elevated the hotel to become one of the finest boutique hotels in the region.

 
Challenges
The technology infrastructure at Tewkesbury Park needed a complete overhaul to meet the demands of a modern hospitality operation.

Upon reviewing their revenue and sales streams, it became apparent that the hotel was not fully maximising its potential and required a better system to drive revenue.

What’s more, the lack of integration and automation within their existing systems posed even further problems.

Solutions

Tewkesbury Park found the perfect solution in a comprehensive suite of Guestline products.

This included:

• Guestline platform
• An implementation of an upgraded EPoS system
• Advanced C&B software for streamlined event management
• Online Booking Manager for seamless online bookings
• Distribution Manager to centralise distribution channels

Results
The implementation of Guestline's solutions delivered tangible benefits and positioned Tewkesbury Park for long-term success.

Simply by streamlining resources, automation, and improved staff roles within the hotel, the systems enabled the hotel to maximise revenue potential. Setting up special offers and packages also became easy, which drove an increased spend per guest.

Last but not least, the hotel greatly valued Guestline's UK-based support department, receiving prompt assistance and resolution of queries.

With Guestline's continuous guidance and support, Tewkesbury Park remains confident in their ability to adapt to market changes and meet their evolving needs.

Curious to know more about the Advanced C&B Solution? Here are some insights inspired by the questions our clients frequently ask:

From weddings to corporate functions and everything in between, Guestline's Advanced C&B module empowers you to smoothly manage all events and function bookings.

It's the ultimate solution for bringing order to the daily operational chaos and ensuring every event runs like a finely tuned engine.

With Guestline's solution, you can create and save menu templates, or go the extra mile and craft bespoke menus for specific functions.

Oh, and did we mention that you can also link individual menus to delegate profiles? Personalisation has never been so easy.

Planning recurring corporate functions? No problem!

With the Advanced C&B Solution, you can create delegate-specific events with unique templates.

Simply set it up once, and reuse it for all future occasions. Time saved, stress reduced, and consistency guaranteed.

Checklists are the secret sauce for organised events, and with Guestline's solution, you can create custom checklists tailored to your exact needs.

Collect menu and drink choices, track deposit statuses, and gather any other essential details. The power is in your hands to create checklists that fit your event requirements.

With the Advanced C&B Manager, generating custom reports is a breeze.

Want to know the forecasted revenue, intricate function room details, or delegate food choices and dietary requirements? You got it!

Simply customise your reports and you’ll gain valuable insights that drive better decision-making.

Guestline's Advanced C&B Solution is a game-changer for event management and F&B hospitality operations.