- Jon Baird - Chief Financial Officer - Barnham Broom
About the company:
Barnham Broom Hotel is set in 300 acres of beautiful Norfolk countryside with 46 refurbished bedrooms offering comfortable, stylish and luxurious accommodation.
Barnham Broom has two championship golf courses and a spa offering a range of treatments. Their health and fitness club features a gym, sauna,squash courts, tennis courts and heated indoor swimming pool.
They also have a varied food offering including the Brasserie; the Valley Bar Lounge and a Sports Bar and Café.
The hotel required a more rounded, all-encompassing solution. There were limitations to their old system as it didn’t serve all areas of the hotel – they are a resort style hotel and therefore had multiple needs from a system.
The option to remain with their existing supplier would have required an upgrade to their server, which at a cost of over £12,000, was too large a capital investment for an enterprise system that would have needed upgrading again in five years’ time.
Their existing supplier couldn’t satisfy their needs and they weren’t prepared to compromise, so the hotel looked elsewhere and chose Guestline as their solutions fulfilled the hotel’s requirements.
- Rezlynx PMS
- Advanced Conference & Banqueting
- Online Booking Manager
- Distribution Manager
- PCI Manager
Smooth Migration of Systems:
The integration of the new Guestline systems went seamlessly with minimal disruption to hotel operations and very limited downtime.
The hotel required comprehensive functionality that could be expanded and developed upon as they grew their operations. The Guestline systems are adaptable and could be modified according to their needs as a growing business. There is also the option to integrate other software modules into the system in the future.
Integrated EPoS Solution:
With the integrated PDQ system on EPoS, charges can be posted directly to rooms and they can now provide contactless payments and ‘pay at table’ functionality for their guests.
Guestline’s EPoS system is quick and efficient in dealing with the large number of covers in their restaurant.
This eliminated the need for an expensive server and ongoing IT infrastructure upgrade costs. As the systems are cloud hosted, the systems are easily accessible and the staff benefit from the flexibility of logging onto from any tablet or pc, across their large site and off site.
Effective Channel Management:
Due to its robust integration into Rezlynx PMS, Guestline’s Channel Manager has enabled the hotel to manage their OTAs and rates more effectively. By flexing and managing their rates more efficiently across the channels and implementing a new rate strategy, they are now up to 94% occupancy.
The Support team prioritise work well according to the scale of the requirement. They provide a useful, practical service and always respond within the agreed service levels.
The hotel uses the e-shot templates embedded in the system to promote their spa, golf and restaurant offerings and send out details on exclusive packages to drive repeat, direct bookings and increase revenue across non-room profit centres.
"We looked at a range of solutions, but Guestline listened to what we required and provided us with the solution that most suited our needs.
We’re a large resort and needed a robust, multi-functional solution – the Guestline system has allowed us to speed up processes, review our performance and maximise revenue opportunities.
We can now analyse and forecast our business more effectively, in order to hit our targets and swiftly address any shortcomings."
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