Customer Profile

Tara Lodge

Award winning Tara Lodge hotel offers 4 star boutique accommodation in central Belfast, and is currently listed as the No.1 hotel in Belfast on Tripadvisor.

The luxurious 34 bedroomed hotel is furnished to the highest standard, with highly professional, long serving staff.


  • Lack of integration - The hotel required a fully integrated PMS that would allow them to work with other digital marketing platforms, online booking engines and rate comparison providers.
  • Direct bookings online – the hotel needed an online booking engine to drive direct bookings.
  • It needed to integrate with their PMS to reduce manual input of bookings.
  • More functionality – The hotel required an up to date system with the latest functionality and regular updates to meet the needs of today’s traveller.
  • Smooth transition –the busy hotel didn’t want normal hotel operations to be disrupted whilst the system was being switched.



Cloud hosted:

The hotel now has the flexibility to access their systems remotely and on mobile devices. The systems are regularly updated with automatic software upgrades and new releases, which are delivered online.

Integrated system:

Guestline eliminated the need for several IT and marketing suppliers – Guestline incorporated everything they needed into one system.

The PMS integration with their online booking engine saved them time and gave the hotel the opportunity to take their customer service levels one step further.

Improved rates:

Since introducing Rezlynx PMS their average daily rate has increased by as much as 6% month on month.

With the rate restriction tool, the hotel finds it easy to monitor their rates on all platforms and restrict sales on OTAs where necessary.

Automated system:

The PMS interfaces with the online booking engine so all bookings are populated in the system automatically, saving time and manual inputting.

Seamless transition:

The hotel were provided with a pre-planned time table before training commenced so staff were mentally prepared and aware of what was required to ensure a smooth install.

As such, the install wasn’t disruptive at all and the day-to-day business operations of Tara Lodge wasn’t effected.

Bespoke to the hotel’s needs:

The trainers guided and advised the hotel when building the system. The hotel worked with the trainers to adjust their recommendations so that the system was built to suit the hotel’s exact needs.

Effective training:

The trainers were helpful and hands on. They worked late with the hotel staff and were always available for any questions during the training. Even when they left the site after the initial training stage, they made themselves available if they had any queries.

Time saving: 

Although it didn’t seem as important to the hotel at the time, the additional reporting available for Revenue and Accounting has proved a huge time saver. The hotel also favours the template automation, which helps free up resources.

UK Support and Development:

The hotel relish the fact that Guestline’s Support department is based in the UK and easily contactable. The Support staff understand the system and can offer help and assistance wherever needed, most often resolving the query instantly, over the phone.

Reduced costs:

They now have a huge control over OTA availability, which saves the hotel money in terms of commission levels for the property.

I would 100% recommend using Guestline solutions! The Rezlynx PMS was a huge advancement in technology for us and they are continually integrating even more software into the system to keep the PMS up to date. I believe it’s the right choice for anyone who wants to streamline their business operations and allow more time to focus on providing quality service.

The decision to go with Guestline solutions was an easy one as it’s a 
fully integrated system it has saved us from dealing with multiple providers.  Guestline were unfamiliar to us at the beginning, which was a little daunting, but from our initial meeting with Clio [Guestline’s country manager for Ireland] it became clear that they were the best company to help move us forward in terms of both customer service and revenue growth

Sinéad Tierney

Streamlined business operations
Increase in ADR
Reduced OTA commissions