Customer Profile

The Cary Arms

A secluded and luxurious hotel on the Devonshire coast, with an acclaimed restaurant and rave reviews. With the Cary Arms being located beneath the cliffs on Babbacombe Beach, this hideaway hotel and pub offers a truly unique and luxurious place to stay that epitomises beach-side living.

Challenges:

Their previous system was old and had limited functionality. Many processes, like pulling off sales reports, were manual and time consuming. Gathering data and analysis on guests and bookings was long winded and convoluted.

They wanted a more intuitive, advanced system with automated functionality to reflect the needs of the business and to help them analyse data and forecast more effectively.

With the hotel expanding (9 new bedrooms are being built in 2016) they needed a system that would grow with them and help them drive the business forward.

Solutions:

Guestline installed a fully integrated solution incorporating:-

Benefits:

Reporting:

The hotel can analyse trends and forecast sales and bookings more efficiently. Report generation, which previously took hours to carry out, is now simple and easy.

Easy to learn:

Whilst the system is multi-functional, it is still easy to use and intuitive. The training was effective and the staff found it straight forward to learn. Staff have been able to train up new starters on the system with ease.

Increased direct bookings:

The hotel doesn’t connect with any online travel agencies, so it was imperative they had a quick and simple online booking engine on their own website. Since installing the OBM, direct bookings and repeat bookings have increased.

Flexible rates:

The system allows the hotel to flex their rates and set rules for seasonal changes to drive bookings throughout the year and achieve maximum occupancy.

Promo codes:

The hotel use offer codes and create promotional packages to generate additional revenue and drive occupancy out of season.

Email templates:

The hotel use templates to email guests post stay to encourage them to write a review on TripAdvisor. The number of positive reviews online has soared which has had a positive impact on bookings. They also use the templates for marketing to drive awareness and bookings in their restaurant, their Gastro Pub Club and their spa ahead of the guest’s stay.

The Guestline systems are easy to use and help minimise processes and procedures. Tasks that were previously taking hours to do, are now simple and easy to undertake.

The system is multi-functional and highly automated with additional revenue generating functions that help us drive and manage all our bookings. The system will grow with us as we expand operations and develop more bedrooms.

Carly Roberts
Deputy General Manager

  
improved reporting
  
increased direct bookings
  
flexible rates