Customer Profile

Talash Hotel Group

The group consists of five hotels across Cheshire, Warwickshire and the West Midlands:-

The Best Western Barons Court Hotel - Walsall
The Best Western Falstaff Hotel - Leamington Spa
The Allesley Hotel - Coventry
Honiley Court Hotel - Warwick
Chimney House Hotel - Sandbach

Challenges:

Limited standardised reporting:

Like many expanding hotel groups Talash Hotels had an array of property management systems across their estate. The analysis of each of the sites’ performance was hampered by differing report layouts and different methods of calculation.

Gaining a group overview was time consuming, costly and manual process. It was also open to error and misinterpretation and failed to provide vital financial performance information.

Flexible staffing between hotels:

By running various PMS they were unable to assign staff to different sites. Moving staff across properties within the group helps them accommodate fluctuating demands, as well as aiding staff development and training, providing career progression and helping reduce staff turnover.

Best Western integration:

It was essential that the new PMS could link to the Best Western CRS and comply with their requirement for a cloud-hosted solution.

Multi-channel exposure:

The group needed a fully integrated channel manager to ensure their room sales via the Online Travel Agents (OTAs) were optimised at all times. Previously, this had been a manual process and a number of rooms were closed out in case of walk-ins, or undersold at times of peak demand as the rate were not optimised.

Live rates and availabilty:

The group needed to manage live rates and availability across their chosen channels and adopt a rate strategy that would adapt to changes in demand and maximise revenue opportunities.

Direct bookings:

The group also required an integrated booking engine to provide them with a commission free source of online reservations.

PCI compliance:

It was also important for the group to adopt PCI-DSS compliancy to handle customer-not-present credit card transactions. Talash needed a method of authenticating credit card details without storing any of the credit card details on their systems.

Solutions:

  • Integrated solution - as the largest UK based PMS supplier to Best Western, Guestline could deliver an integrated solution that worked not only for their branded sites but provided the same operating system for their non-branded sites. It also gave them the option of transferring more of their estate into the franchise if they wanted to.
  • Cloud hosted PMS - Rezlynx with PCI Manager embedded to handle customer-not-present credit card transactions to reduces the risk of fraud.
  • EPoS - to protect and maximise their food and beverage revenues.

Benefits:

Group overview:

Rezlynx has given the management team the ability to switch between sites at the simple click of a button, providing the consolidated overview they so desperately required.

Increased revenue:

Guestline’s distribution solution was chosen as it provided a fully integrated link to the PMS ensuring live rates and availability were displayed not only to the OTAs but on their own online booking engine as well. This means that they are able to sell down to the last available room ensuring reservation revenues are fully optimised.

Streamlined rates:

Rates and availability are controlled from one place reducing the amount of time spent managing online sales and sophisticated rate rules have ensured that rates are fully optimised at all times to deliver additional valuable revenue.

Reduced stock loss:

The Guestline EPoS system is easy to use, integrated to Rezlynx PMS and mobile enabled, ideal for their busy lounge bar. The systems comprehensive reporting capabilities also helped them reduce stock loss, thus improving their profit margins.

One group wide operating platform, with common reporting across the group was key for us to effectively manage our expanding portfolio. Guestline’s solutions have enabled us to streamline our operations, increase our occupancy and drive additional revenues to help fund our growth plans.

Guestline’s integrated operating system including EPoS provides us with the peace of mind that our revenue streams are being protected and the advanced reporting provides us with in depth analysis across the business.

Matt Thomas
Area Manager, Talash Hotel Group
 

  
effective reporting
  
reduced stock loss
  
Best Western interface