Customer Profile

No Ordinary Hotels

No Ordinary Hotels own and manage two prestigious venues, Coombe Abbey in Warwickshire and Lumley Castle in County Durham.

Coombe Abbey is a 4 star country hotel with 119 bedrooms, nestling in 500 acres of parkland and formal gardens. Built in the 12th Century, Coombe Abbey has been lovingly restored into a unique and stunning venue for weddings and special occasions. Coombe Abbey is also the largest conference centre in the Midlands.

Lumley Castle the luxury 73 bedroomed hotel can trace its history back to the 9th Century. Surrounded by beautiful parklands, Lumley Castle is an elegant venue perfect for weddings, conferences, celebrations, luxury dining and leisure breaks.

The busy hotels run multiple events including murder mystery weekends and medieval banquets.

Challenges:

To manage their properties, No Ordinary Hotels were using various solutions covering PMS, online website bookings and channel management from numerous suppliers. Not only was it time consuming to manage different systems but accurate management reporting was difficult.

No Ordinary Hotels needed one integrated solution that could manage all their needs and fulfil the following criteria:-

  • Cloud hosted property management system
  • Single supplier as opposed to multi-vendor solution
  • UK based support and development
  • Conference and events functionality
  • Advanced financial reporting
  • Online booking facility with multi-channel exposure

Solution:

Guestline installed their web-based property management system Rezlynx combined with the Channel Manager for online/OTA distribution. This was supplemented by EPoS and Rezlynx Advanced Conference and Banqueting at both properties.

Benefits:

  • Consolidated reporting from a single source has improved financial control for the business
  • Distribution of availability to the OTA’s and the hotels own websites is seamless, controlled from within Rezlynx and shown in real-time
  • Online Booking Manager has been customised to reflect the branding of the Lumley Castle and Coombe Abbey websites
  • Delegate list functionality in Advanced Conference & Banqueting allows multiple people to be booked onto an event and availability can be viewed easily
  • A bespoke integrated Chip and Pin module in development
  • Dedicated UK based project management and support
  • Go live for the new system was completed whilst the hotels were still in full operation, so there was no disruption to normal service. On the morning of go-live at Coombe Abbey, the hotel had 70 check-ins.

"We’re delighted to be able to report such strong, robust business performance. The revenue rises and increases in occupancy are above industry averages, as we continue to build upon the success we have achieved in the past few years”.

Fraser Doyne-Ditmas
Operations Manager Coombe Abbey

+75%
overall occupancy 
  
improved group financial reporting
+18%
revenue increase