Customer Profile

SureStay Plus Hotel by Best Western Sukhumvit 2

SureStay Plus Hotel by Best Western Sukhumvit 2 is a modern mid-scale hotel conveniently located in downtown Bangkok.

The new hotel, which opened in October 2017, is the first Best Western Sure Stay Hotel to open outside of the USA.

SureStay Plus Sukhumvit 2 features 85 bedrooms with a variety of facilities for both business and leisure travellers, including an outdoor swimming pool, fitness area and business centre. 

Requirements:

  • They required an intuitive and easy to use PMS system that catered for all of the hotel’s requirements. 
  • They also needed a fully integrated EPoS and distribution system.
    They wanted a cloud based system as they didn’t want to incur any expensive IT infrastructure costs.
  • The hotel wanted a reputable company and Guestline came highly recommended by Best Western International. 

Solutions:

Benefits:

Rate management:

The hotel has full control over their rate management and has the ability to manage their rates from one location which allows them to maximise their revenue.  The full integration between each system is a great advantage and minimises the risk of lost revenue.

Intuitive interface:

Operationally, the system performs well and is easy to manage with a simple user interface. 

Fully integrated:

Even though the hotel is brand new, they are receiving a good number of reservations through the direct connection between the OTAs and Rezlynx PMS. As the systems are fully integrated there is no manual intervention, the bookings are automatically uploaded to the PMS in real-time and availability is adjusted accordingly across the channels.

Quickly deployed:

The on-site training was excellent and the training schedule was executed with precision and professionalism.  With ongoing support the team found it easy to implement and use the systems straight away to maximum effect. .

Local support:

If the team have any questions, help is on hand from the Guestline Support team either by phone or email. Available 365 days a year, the team are assured of assistance if/when they need it.

Multi-functional:

The hotel operate all of their hotel operations using Guestline products.  From front office and housekeeping to their bar and restaurant, the system handles and manages processes across the entire property. This eliminates the need for disparate systems handling different aspects of the hotel operations.

Enhanced guest communication:

With the template automation the hotel has been able to interact with guests prior to their arrival by sending them information and promoting upsells. They also use emails to stay in touch with guests post stay to drive repeat bookings. 

Increased positive reviews: 

They hotel use the post stay templates to send automated emails to guests to encourage them to leave reviews on TripAdvisor. This has increased their % of positive reviews and reduced negative feedback. All information is attached to the guest profile so the hotel can be aware of the information next time the guest stays and they can make any necessary improvements.

Superior to competition:

As a relatively new company to Asia, the hotel have found Guestline’s service and software first class.  Even though they looked at similar products from other system suppliers, the team had no hesitation to recommend Guestline.

Guestline’s solutions have allowed us to automate procedures and streamline operations, saving us time and money. We can control and optimise our rates effectively with the seamless two-way connection, essential for maximising revenue. As a result, we are already benefitting from the system by way of bookings and revenue in a relatively short period of time.

The on-site support from the local team has been invaluable and we know they are on hand to assist us if required. 

Even though they are a relative newcomer to the market, I would certainly recommend Guestline to other hoteliers without a doubt!

Suphakorn Thaenthanaphat
Hotel Manager

  
Fully integrated system 
  
Intuitive interface
  
Simple rate management