01 May, 2016

Sanctum Soho streamlines operations with Guestline

The latest team to embrace Guestline’s leading cloud hosted property management solutions is the Sanctum Soho Hotel in London. The boutique hotel has opted for their Rezlynx PMS, distribution, EPoS and online booking solutions to consolidate their systems and ensure PCI compliancy. 

The Sanctum Soho decided to change from their previous supplier (a server based system) due to long winded and time consuming procedures. To amend or upload rates and promotional offers, the team would have to wait 24 hours and the systems weren’t regularly updated to meet the needs of today’s traveller.

The team wanted a system that would accommodate their desire for real-time rate management and updates, alongside a strong marketing approach in able to contact guests directly to help drive direct bookings and enhance guest communications.

Our old system was very restrictive and wasn’t PCI compliant which is crucial for guest security. We operate in a competitive market place and we need to be able to flex rates and make amends to the system in real-time so they take effect immediately. We are looking forward to increasing direct bookings and driving revenue which will in turn provide a demonstrable return for our new technology investment.

By selecting Guestline’s solutions and thereby reducing the number of third party suppliers, we are now dealing with one point of contact which gives us more accountability and ensures all our software is fully integrated.

Ani Chirita, Sanctum Soho Rooms Division Manager

Currently receiving 80% of bookings via OTA’s (Online Travel Agents) the hotel were keen to drive direct bookings and reduce commissions. The team wanted to manage their channels more effectively and have more control over their rates and availability – change was a must. With the Guestline systems, Sanctum Soho will be able to set rules to reflect current occupancy levels and rate strategies along with the ability to directly communicate with guests using the advanced marketing functionality within Rezlynx PMS. Their new, integrated online booking module (OBM) will allow guests to book quickly and efficiently and with the new Price Assure tool, the customer is reassured they are getting the best rate direct with the hotel.

Having a private cinema, roof top bar and restaurant meant Sanctum Soho needed a superior conference and banqueting system to enable them to manage events seamlessly across the property – with Rezlynx PMS, the team will be able to co-ordinate activities more effectively and  allocate codes to different cost centres for revenue management analysis.

Reporting was a big issue for Sanctum Soho. Prior to Guestline, customer invoicing was a drawn out process and indepth analysis was near impossible. With Rezlynx, the team can access extensive reporting functionality with in-depth analysis, itemised reports and quick overviews.

Sanctum were assured by Guestline’s UK based Support service that offer direct support for queries and questions, whilst confident in the knowledge that Guestline’s dedicated account managers will work closely with them to help them improve business efficiencies and drive bookings.

The team will have a fully integrated system that connects their PMS to their channel manager, and the automated processes will help improve rate and room distribution and save time and resources for the hotel. They will be equipped with the tools to drive direct bookings and boost occupancy via strategies unused before, all of which are PCI compliant.

Sanctum Soho hotel will also be integrating ButlerPad which will allow guests to check into their rooms via an app on their smartphone which will improve guest check-ins and provide guests with the ability to message the hotel direct via the app. This is an exciting partnership for both parties and I look forward to monitoring the success.

Rupert Gutteridge, Sales & Marketing Director at Guestline

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