31 August, 2016

The Robert Parker Collection manages 6 properties with Guestline


The Robert Parker Collection, a group of six luxury hotels, has opted for Guestline’s superior cloud hosted solutions in order to improve customer service, centralise operations and drive revenue across the group. 

As the senior team previously used 4 different PMS providers to manage the 6 properties they had a good understanding of competitor products and services allowing them to be confident Guestline will enable The Robert Parker Collection to manage their luxury portfolio with an even greater focus on exceptional customer service. 

The hotels will be running Guestline’s cloud hosted property management system Rezlynx PMS, alongside their EPoS software, conference and banqueting manager, distribution platform and secure payment gateway giving the team an intuitive, fully integrated solution. 

%Guestline’s Central Reservation System incorporates all aspects of a group’s sales process in a single, feature rich, easy-to-use interface that can be accessed from any location, at any time. Upsells and cross selling across the properties is processed easy with Rezlynx and the integration with the EPoS and distribution software allows the hotels to automate and simplify operations. 

The Robert Parker Collection consists of six specially selected properties located in fantastic locations offering guests individually designed rooms, rosette winning restaurants and idyllic spa facilities. 

The group will also benefit from integrated channel distribution, being able to change rates and availability for any of the six properties from one central location will free up valuable time and maximise opportunities for existing customers to enjoy offers at all hotels. 

The Robert Parker Collection has been a pleasure to deal with – The properties are beautiful and the team behind the scenes are great people to work with. The Guestline solutions will allow the team to manage the six properties efficiently and give management a clear overview of the group’s operations. Using cloud hosted solutions lowers the cost of ownership and ongoing maintenance costs for the group as well as ensuring all systems are automatically updated and complementary upgrades applied.

Dave Lakin, Director of New Business Guestline

The collection is made up of Dalhouse Castle, 8 miles from Edinburgh’s city centre, Doxford Hall, a Northumbrian 4 red star hotel, Ednam House, a Georgian mansion in the heart of the Scottish borders, Eshott Hall, a boutique property in Northumberland, Guyzance Hall, a 19th century country house and the historic Wordsworth Hotel in the Lake District. 

At The Robert Parker Collection we take great care in selecting business partners and suppliers. Guestline took the time to understand our business ethos and offered a tailored solution designed to enable us to manage internal and external information to the benefit of our customers. We look forward to a long and mutually beneficial association with Guestline.

Darryl Shaw, Group Operations Director at The Robert Parker Collection

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