11 October, 2016

Peter Fitzgerald joins Guestline to drive digital and distribution solutions

Hotel software and marketing solution providers, Guestline, are pleased to announce the appointment of Peter Fitzgerald into the role of Head of Distribution and Digital Marketing to spearhead Guestline’s plans to further expand their channel distribution and digital marketing services.

Fitzgerald brings a wealth of industry knowledge to Guestline with over 20 years of experience in the global hospitality sector, with an emphasis on reservation services, third party distribution and digital direct- to - brand marketing.

Fitzgerald was part of the small team at Pegasus Solutions that sculptured the hotel distribution landscape we see today. Whilst President of Utell International Peter led 200 employees operating in 16 countries serving hotel customers in 142 countries with sales, marketing and distribution services. With previous executive and senior management roles at Pegasus Solutions, where he was the only non US based executive, Fastbooking and Hotel Solutions Partnership, Peter's extensive skill set in the hospitality industry is a welcome addition to Guestline’s commitment to continue delivering and developing award- winning solutions designed to increase revenue and maximise profit.

“Guestline were the first cloud based property management system provider that addressed and delivered an end to end solution for hoteliers to interact with their guests and potential guests. The products and company are ahead of the curve in terms of supporting hotels, serviced apartments and pub companies with strategies for guest attraction, conversion, management and loyalty retention, through their unique merchandising platform, underpinned by proprietary operations and revenue management solutions.

Few companies can look hotels, hotel groups, pub companies and serviced apartment providers in the eyes and say they understand their operations, revenue management, distribution and omni-channel marketing expectations in as much detail as Guestline. To find an in-house, full service digital agency specialising in hospitality, sat next to revenue and distribution experts, in turn next to developers of enterprise software solutions is a rarely found potent cocktail of success. I could immediately see why Riverside Capital have chosen to invest in Guestline’s growth”

Peter Fitzgerald - Head of Distribution and Digital Marketing at Guestline

Having contributed at analysis, planning and execution stages of regional and global product launches in previous roles, Peter is the perfect candidate to manage Guestline’s plans to penetrate the overseas market and expand their most recent digital marketing success, WebSuite.

Guestline CEO – Phil Davidson added, “Guestline has gone from strength to strength as we continue to expand the business and develop new solutions. Peter is a fantastic addition to the management team and we are very excited to have him on board as Guestline moves into the next phase of growth."

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