09 February, 2018
London hotel group increase their ADR by £10 with Guestline's booking platform
The Arbor Hotel Group, a growing collection of luxury 4 star hotels located in key areas of central London, have boosted their revenue and bookings – including an increase in their average daily rate (ADR) by £10 - in the first year of implementing Guestline’s property management and distribution solutions.
The group, that consists of Arbor City Hotel London, a 4 star boutique hotel in London City with 115 bedrooms and 40 bedroomed Arbor Hyde Park Hotel, has installed Guestline’s cloud hosted Rezlynx PMS, Channel Manager, Online Booking Manager & EPoS.
With an already high occupancy rate of 92% at Arbor City and 95% at Arbor Hyde Park, the hike in rates (especially from corporate sales) has resulted in a significant increase in revenue.
“The Guestline systems are the best on the market. Having worked on several different PMS systems in my hospitality career, the Guestline solutions are future proof and great value for money. The systems are multi-functional and ever evolving with regular new software upgrades.
The rate tools saves me time and effort and I can access the systems remotely 24/7 from any device- ideal if I’m away or want to log in from home. I can switch from one hotel to another to access all the information and data from the hotels.
In a highly competitive market place we need to keep on top of our game and the Guestline systems allow us to optimise our sales and drive revenue.”
Tanya Vodoryez, Group Revenue and Distribution Manager
The group now have the ability to set rules in advance to manage bookings, set ceilings (for number of rooms by channel) and close availability from the channels, to help drive direct business and reduce their OTA commissions bill.
There was minimal disruption during the install during which all rates and bookings were loaded into the system, and then checked to ensure the systems balanced. The staff were confident on all operational aspects from day one and it is easy to train new staff on the systems and functionality.
The group’s marketing activities have improved with the new systems. Customer profiles can be created and the database can be segmented and targeted with email campaigns promoting special offers and packages. The hotels schedule email campaigns, which are then automatically sent to target customers to drive sales and repeat bookings.
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