20 October, 2016
Guestline create new art deco style website for The Earl of Doncaster Hotel
Guestline are delighted to launch a new website for The Earl of Doncaster Hotel, which has an enhanced navigation experience and a bold, new design that reflects the brand personality of the hotel.
Guestline, market leaders in property management, distribution and digital marketing solutions for the hospitality market, worked closely with the hotel to create and produce an eyecatching, revenue generating website - designed to drive more direct bookings and allow the team the flexibility to edit the website in real time themselves.
“We couldn’t be happier with the new website. The layout is easy to navigate and the design enriches the customer journey with its art deco feel. Since launching the site we have already achieved some outstanding results. From the initial design brief to the launch day the whole team were a pleasure to collaborate with.”
Jonathan Bradwell, Marketing & E-Commerce Manager at the Earl of Doncaster
To ensure they catered for the rise in mobile bookings, the Earl of Doncaster’s new site is mobile responsive and has an integrated, three-step booking platform to encourage guests to book direct with the hotel, from any device. The new site design reflects the art deco look and feel of the hotel and includes changes to the navigation to improve the customer journey. Guestline has improved the structure of the content and displayed a host of hotel graphics on the website to promote the wide range of facilities the hotel offers.
As well as a new website, The Earl of Doncaster has also implemented Guestline’s integrated email campaigner, an intuitive solution to enable hoteliers to send targeted marketing emails in a quick and simple way. With address cleansing and subscription handling, the email campaigner also contains built-in statistics and Google analytics integration so the hotel can review analytical reports at the click of a button.
Guestline’s WebSuite digital marketing solutions were developed with the hotelier’s needs at its core - supported by Guestline’s own intuitive and easy to use WebSuite Content Management System (CMS), hotels can make changes and upload new offers instantly to ensure their site is always up-to-date and maximising revenue opportunities from across the hotel.
Having already established a strong relationship with Guestline since using their award winning hotel booking system, Rezlynx PMS, the hotel was keen to draw on Guestline’s industry knowledge and technological capabilities to create their new website.
Throughout the initial planning stages, Guestline worked closely with the hotel’s marketing team to ensure the needs and objectives were met with a clear plan of action in place to bring the team’s vision into life.
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