26 June, 2017
Galleon Hotels increase profitability with Guestline's revenue management services
Galleon Hotels, a group of independent hotels operating in and around the M25 & M4 corridor have seen profitability increase since undertaking Revenue Management services from Guestline.
Guestline, industry leaders in hospitality software and services to thousands of properties worldwide use extensive industry knowledge and experience to ensure maximum revenue is being secured and to educate hoteliers on how to implement successful strategies.Having used Guestline’s award winning property management system, Rezlynx for a number of years across the portfolio, the team wanted to increase direct bookings and create a “win back” strategy.
In order to increase the number of direct bookings Galleon Hotels receive, we implemented Guestline’s reduced step online booking manager and Price Assure to ensure the booking process is as quick, easy and seamless as possible. Price Assure allows guests to compare Galleon Hotels direct price with up to 5 online travel agents making it less likely for a guest to leave the website in the hunt for a more competitive price.”
The properties have a culture of capturing quality client data to market relevant content and drive additional direct sales. Using Rezlynx’s automated templates allows them to target guests with specific offers and encourage repeat bookings and upsells.
The hotels have also implemented a robust procedure of handling No Show’s and through the guidance provided by Guestline, have reduced their commission. They have also started to handle pre-authorisations with confidence using the secure payment gateway through Rezlynx, thus reducing the number of open charges by some of the corporate guests in the past. In addition, they have also reduced the number of chargebacks incurred.
Alex Bufton, Distribution consultant at Guestline
Amanda Roberts, Revenue Manager at Galleon Hotels said, “Guestline systems are user-friendly and it is great to work with a company who listen to client requirements and even take on and implement their enhancement requests. Knowing that new features and functionality are always released is refreshing, and supports us in driving efficiencies. Monitoring new reservations and spotting trends allows us to be proactive in managing our rates and adapting to market conditions.”
Find out more about Guestline’s revenue management services here.