27 September, 2016
Guestline launch digital marketing solutions for the hospitality industry
Guestline are pleased to extend their suite of technology solutions with a range of digital marketing services for the hospitality sector. With the growth and popularity of digital platforms playing a significant role in a property's marketing success, it is proving essential for hoteliers to outsource their digital needs to a trusted partner.
The growth of online and mobile bookings is prevalent across the sector, with 8 out of 10 guests now booking their accommodation online and over 60% of users leaving a website within the first 5 seconds if it isn’t mobile optimised. Guestline’s online marketing solutions gives hoteliers the tools needed to ensure their website is performing for them, maximising revenue opportunities and driving direct bookings to the hotel.
Guestline has developed WebSuite – a complete digital marketing solution covering website design, email marketing, blog design, copywriting and e-commerce specifically for hotels, serviced apartments and pubs.
St Moritz Hotel, a luxury resort in Cornwall, has seen their online bookings soar as a result of their new website and online booking platform from Guestline. As a result, direct online bookings have increased by over 400% since the site went live and the resort has reduced their reliance on third party bookings, reducing OTA commissions and driving profit.
“We are delighted with the new website and the uplift in online sales. The website reflects the hotel’s brand identity and it is easy to navigate with its visually appealing layout. The editable content management system allows us to make any ongoing changes and add content to the site quickly and simply.”
Simon Bassett - IT Manager at St Moritz Hotel
With a proven track record of increasing the conversion of visitors into bookers, the websites that Guestline create are fully optimised for desktop, mobile and tablet devices. The sophisticated online booking manager integrates seamlessly with the hotel’s PMS and hotels have full editorial control of the property's website via Guestline’s easy to use WebSuite Content Management System (CMS). This enables a hotel to update and edit their own website in a matter of minutes. Offering bespoke web design to suit all requirements, WebSuite is proving to be an essential tool for hoteliers looking to increase revenue.
Hoteliers can boost revenue through upsells, packages and promotions and encourage guest loyalty and repeat bookings through exclusive offers on email. The ability to create and deliver highly targeted, relevant offers direct from Guestline’s WebSuite CMS and distribute through the email campaigner enhances a property's reach whilst ensuring they are always maximising revenue opportunities from all profit centres.
“It has been an exciting time for Guestline over the last 12 months and I am extremely pleased to see WebSuite deliver results in the marketplace. The team have listened to what hoteliers require from their digital offering and WebSuite has been designed with hoteliers' needs at its core.”
Rupert Gutteridge – Sales and Marketing Director at Guestline
Arrange a non-obligation consultation with Guestline here today to see how WebSuite can work for you.