23 January, 2018

Best Western Plus Stoke on Trent Moat House select Guestline to streamline events and drive rates

The four-star Best Western Stoke-on-Trent Moat House Hotel, home to 147 bedrooms and a multi-room events centre, is the latest Best Western property to embrace Guestline’s web based property management system Rezlynx to manage operations and maximise rates.

With events accounting for 45% of the hotel’s revenue stream, it was imperative their conference and banqueting system would enable the team to organise events effectively and profitably from the point of booking to the final invoice.

The Best Western Moat House Hotel is a leading Staffordshire conference and events venue, with a dedicated 11-room meeting and events centre and a large conference suite that plays host to a multitude of corporate events, tribute evenings and weddings every year. Guestline’s Advanced Conference and Banqueting module manages all processes including confirmation emails, pre-orders and deposits and allows the hotel to link bedroom reservations to events.

“The Guestline systems are not only multi-functional and regularly updated, they are proving the most cost effective solution compared to other leading (more costlier) suppliers. As a leading events venue, it was paramount the system helped us facilitate and manage our multitude of events and Guestline’s Advanced Conference and Banqueting module streamlines our operations and enables us to provide a more professional service to our clients.The Guestline systems are highly automated, which provides us with more time to review and plan our activity and be more strategic and pro-active in our operations.” 
Clare Furnell-King, General Manager 

The property’s previous PMS had limited capabilities and, this coupled with the supplier having no plans to innovate or develop the software further, drove the hotel to investigate the market for an intuitive replacement and speak to suppliers that had the Best Western Two Way interface.

Along with Guestline’s Two Way interface to Best Western, the hotel also opted for the IDeaS revenue management interface to Rezlynx PMS, so they can effectively manage rates to boost ADR and occupancy, especially at times of low occupancy. The system automatically applies the rules that have been set up, with little manual intervention and reports are generated so the team can analyse activity.

Previously taking pre-paid event deposits manually on one terminal, which was both time-consuming and open to error, the hotel can now swiftly and securely process pre-payments with the online secure payment facility. Pre-stay emails are circulated to guests to promote dinner reservations, which has resulted in an increase in ancillary food and drink spend.

Bookings from OTAs used to be manually uploaded to the system. This has now been eradicated with their new Channel Manager from Guestline. The hotel can manage and close out channels in real time. As it is easier to manage room availability and rates, this has freed up their time to dedicate and enhance other areas of the business, namely marketing, which has resulted in a 4% increase in direct bookings and lower OTA commissions.

Guestline will be showcasing their product offering at the upcoming Best Western Annual Members Conference on 29th-30th January 2018, arrange a demonstration with a member of the team here.

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