06 September, 2016
5 star London hotel maximises revenue opportunities and automates operations
Georgian House Hotel in London, a boutique property owned by Serena von der Heyde, has recently opted for Guestline’s cloud hosted property management and distribution systems to boost online bookings and identify new revenue streams.
Having recently successfully completed a £250,000 refurbishment and home to the Wizard Chambers (a set of Harry Potter inspired rooms), the Georgian House Hotel identified the need for a more integrated and data rich hospitality system.
Previously using an older bespoke system, the Georgian House Hotel realised they needed a more superior technology set up – a future-proof system that would allow the business to maximise revenue streams and adapt to the property’s growing needs.
Integration with our online booking manager and advanced functionality that enables us to track the ROI of any promotions more easily will help us to shape our plans and offerings accordingly. The system allows us to access comprehensive financial reports so we can critically evaluate the business and identify trends and patterns which ultimately helps us to stay a step ahead and forecast effectively.
Kia Hellens, Reception Manager Georgian House Hotel
The team were keen to identify trends and patterns across their business and having the ability to analyse in-depth data has been a welcome addition. Kia added, “In an industry that is data driven, it’s more important than ever for hotels to be analysing the information available to them from a number of sources. The improved reporting and seamless channel integration will allow us to operate more efficiently by managing our rates more closely and ultimately save time by having a reliable and automated system in place.”
The Georgian House Hotel is only the second establishment in London to receive a 5-star accommodation accreditation and having recently completed a two-year refurbishment project, the new systems will help them maximise opportunities from their accommodation, dining facilities and meeting and events space. This property oozes character and charm and the new systems will allow the team to access critical reports via extensive reporting functionality within Rezlynx to analyse their operations and drive revenue.
Tanya Stallard, New Business Sales Executive Guestline
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