Meet the leadership team

About us

Introducing the Guestliners...

​Steering our fantastic family of Guestliners is our passionate and experienced leadership team. Read on to find out more about our board of directors.

​Andrew McGregor


Andrew brings international software and IT experience, most recently in retail, where as CEO, he built eCommera into a global SaaS and IT services leader that counted some of the most famous global brands and retailers as customers.

He spent the previous 15 years in general management as Marketing and Strategy Director at British Telecom Plc and prior to that helped launch, then run, the nascent digital business for The Economist Group.

Andrew Metcalfe

Chief Technical Officer

Andrew previously held roles as CTO at Ve Interactive and Head of International Engineering at OpenTable and in other roles across MarTech, consumer websites, people management solutions and a range of startups. Now also helping his wife run a small Bed & Breakfast and Events Venue (Downham Hall in Essex).

Sarah Jones

Customer Success Director​

Sarah has worked in the hospitality sector for over 20 years having started within the front of house operations teams in independent and national hotel groups. Following Sarah’s hotel experience she joined the Cendant group as franchise operations manager before joining Guestline in March 2007. She has progressed within the company over the last 10 years from product manager before joining the operations team to focus on delivering customer success.

Rana Maitland

Director of People Operations

Rana has over 10 years’ experience developing and driving people plans through periods of global expansion. Working with numerous VC backed, high-growth tech businesses, she has recently joined us from the Ecommerce sector so brings a further dimension to our leadership team. Her innovative approach to HR and recruitment practices ensures that we can attract and retain the best talent.​

Andrew Galloway

Chief Financial Officer

Andrew has experience in both private practice and industry, and is a qualified Chartered Accountant, having trained with PwC.

He has spent the last 10 years working in a variety of finance roles, the last being the Financial Director of the UK Bus Division of National Express.​

James Cannon

Sales and Marketing Director

For the past 14 years, James has held senior Operations and Sales positions for leading providers of technology and systems integration to the hospitality industry.  Prior to this, James worked in IT Programme Management within the retail sector.

Andrew Williams

Product Strategy Director

With over 30 years of experience working within the hospitality technology sector, Andrew has worked for software companies such as Micros Fidelio and Innsite Hotel Services before joining Guestline in 2005.

Phil Davidson

Non Executive Director

Phil was CEO at Guestline for eight years before joining the Group Board in 2017 as a Non Executive Director with particular emphasis on advice and assistance in strategy, international expansion and acquisition.

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