Profitable Beds in Pubs event, London

4th July 2018

Profitable Beds in Pubs event

Join Guestline, Stay in a Pub, UK Hospitality and BBPA on 4th July in London to find out how to maximise revenue opportunities from pub accommodation and optimise the customer journey.

The event will discuss how pub companies can drive sales and revenue from room bookings and how technology can help you achieve this.

By attending the event, delegates will learn how to optimise all aspects of the customer journey:

  • How to acquire traffic to your website
  • How to drive direct bookings
  • How to enhance the guest experience from check-in to post stay to repeat bookings
  • The value of guest feedback and TripAdvisor reviews
  • How to capitalise on the growth of inbound tourism

This will be your opportunity to hear from industry experts and network with your peers…all in the comfort of the Counting House pub in London. Complimentary refreshments and lunch will be served.   


The day will consist of a number of presentations and discussions to identify the top tips for success.  

  • 10am - Guest registration
  • Acquiring and converting bookings online –

How can hotels attract more customers to drive bookings in the most profitable way? What marketing strategies can hotels adopt to ensure a customer books with them, spends with them and returns to them?

Simon Bullingham, CEO - Journey (digital marketing agency)  

  • Managing and improving the guest journey –

How to manage and enhance the guest experience through technology, in all aspects of your operations – meet, greet, sleep and repeat!

Jo Gardner, VP of Strategic Accounts – Guestline  

  • Creating packages with accommodation

Businesses that combine accommodation with any other product or service provided by a third party (eg, meals, tickets to an attraction or transport) will be impacted by the new Package Travel Regulations – find out what type of package you are creating and offering the customer and the rights and responsibilities that go with it.

Kurt Janson, Director - Tourism Alliance

Coffee break

  • Driving room sales from an operational perspective-

How a pub group has overcome challenges and is using technology to improve operations and accommodation bookings - and ultimately drive sales and revenue for the group.

A major pub operator (tbc)

  • The significance of reviews and why driving reviews to TripAdvisor is key

GuestRevu will demonstrate how pub companies can use guest reviews to help them increase loyalty, growth and profitability with their easy to use online reputation management (ORM) and direct guest feedback solutions.

Francine Heywood, Co-Founder – GuestRevu 

  • Capitalise on the growth of inbound tourism

Find out how to make the most of foreign tourism.  Visit England are investing £1.2m on inbound tourism by promoting a new scheme called ‘Englands Great National Walks’ where pubs and accommodation play a key role.

Jo Dilley, Project Manager Englands Great National Walks - VisitEngland

Networking lunch and finish

Date & Time

Date - Wednesday 4th July 2018

Time - 10am - 2pm


The Counting House, 50 Cornhill, London

Built in 1893 as a magnificent banking hall, Fuller's Counting House oozes 19th Century grandeur. With chandeliers and high domed ceiling, plus plenty of the old fixtures and fittings still here, it's a stunning place to stop by for a pie and a pint - and an event ofcourse!

For more information on the venue, visit -


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