Business Development Executive - South West and Wales


A territory based field sales person required to increase Guestline’s product penetration and revenue from new and existing clients in the South West & Wales.  To develop partnerships with prospects and clients within their territory and to manage an account strategy to sell our product suite. The Business Development Executive is to manage face-to-face sales opportunities within the independent client sector and to develop a solution strategy that will help the customer with revenue generation and allow Guestline to achieve its own targets. 

The product set is both comprehensive and effective in the management of a hotel business. The position needs an individual to be based in the South West of England or Wales and requires extensive travel within the territory.


  • Meet or exceed sales targets
  • Maintain an accurate sales pipeline funnel
  • Build strong relationships with the installed base
  • Understand and articulate the value proposition of our solutions
  • Work with Marketing to drive business and awareness
  • Disseminate product information to existing customers  
  • To meet with all existing customers within the territory at least once a year
  • Maintain structured account plans for top level/ high revenue accounts
  • Maintain low attrition level

Key Skills and Experience

  • Ability to sell at all levels within the business (E)
  • Proven track record in sales and hotel software industry (E)
  • Ideally knowledge of hotel PMS systems (D)
  • Experience in a solutions orientated sales role (D)
  • Hospitality qualification (D)
  • A sales person that can be self-sufficient i.e. self-starter (E)
  • Ability to work under pressure and to sales targets (E)
  • Ability to work with internal systems and to maintain an accurate forecast online (E)
  • Well-organised and self-directed, strong team player/contributor (E)

Key Competencies: (E=Essential, D=Desirable)

Reporting to Director of Client Sales 


  • Salaried with commission on application
  • Fully expensed Company Car
  • Laptop
  • Phone
  • Pension scheme

Please submit your CV and covering letter to:

Samantha Burrows, Guestline Limited, Guestline House, Shrewsbury Business Park, Shrewsbury, Shropshire, SY2 6LG

Alternatively, email us directly below:

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