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Regional Training Courses

Rate Optimisation – How to use technology to increase ADR and RevPAR

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  • Occupancy Based rate strategies – are they worth it?
  • Which is the best strategy for your hotel
  • Automatic Versus Manual Strategies; how to decide
  • Promotional Codes & Rate Ceilings
  • Groups & Multi room reservations – how they affect reporting
  • Competitor Analysis; competitor market, corporate business
  • Marketing Campaigns – How to set these in Rezlynx
  • Reporting – Which reports should you be using
  • Cancellations & No Shows – how to manage effectively
  • Overbooking strategies – right or wrong
  • Rate Plan Maintenance
  • Flex Rate tables
  • Preparing for local events and spotting trends
  • Off Sale rooms & reasons

Delegates should already have the skills to:

  • Set Up and Maintain Rate Plans in Rezlynx
  • Fair knowledge of Channel Manager – how the channels work
  • Be aware of their hotels current revenue & marketing strategies

To book your place please click here

Guestline Distribution – How to get the best out of the Channel and Distribution Manager and Online Booking Manager systems including increasing direct bookings

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Channel Manager

  • Review of existing channels with a view to improve; rankings, revenue, reviews
  • OTA Reviews & Scoring – the importance of & how to improve
  • Online booking trends & revenue performance
  • PMS room types, could they change to improve online selling
  • Online Competitor Analysis – a different perspective
  • Recommendation of any additional channels to maximise revenue

Online Booking Module

  • Special Offers – why you should use them and how to set them up
  • How to set up ‘private’ offer codes linked to reserved rates; corporates, weddings, advertised promotions including restricting the level of rooms sold per offer
  • Marketing Campaigns – targeting repeat customers
  • Deep Links – what they are and how they could benefit the hotel
  • Local Events & Attractions that could improve revenue

Social Media

  • Trip Advisor – a brief overview of how to manage; rights and wrongs
  • Facebook – tips on how to make it work for you
  • Google optimisation & analytics – what they are and what they can do for you

To book your place please click here

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