Guestline Forms Strategic Partnership With Luxury Hotel Group City & Country Hotels

Guestline has formed a strategic partnership with City and Country Hotels, providing integrated hotel management solutions to its portfolio of luxury properties, which are operated and managed by Bespoke Hotels.

City and Country Hotels selected Guestline as its technology vendor of choice for The Wellesley London, its latest five-star development, and Number Ten Manchester Street, also located in London. The Royal Hotel in Cardiff and Wyck Hill House Hotel in the Cotswolds will follow in order to standardise technology platforms across this expanding portfolio of hotels.

The properties will be equipped with the Guestline Web-Based Property Management System (PMS), incorporating functions such as Conference and Banqueting, Business Analysis Reporting, Sales Ledger and Rate Management. The Guestline PMS also comes with cross-selling functionalities, enabling selling to another property if the target hotel is full, which is essential to ensure all sales opportunities are maximised.

This was particularly important for The Wellesley, a luxury five-star London hotel set to become the group’s flagship property . The Wellesley required a PMS that could offer multi-property and cross-selling capability systems to enable direct communication with its sister London property, Number Ten Manchester Street.

We wanted the flexibility to operate each hotel on a standalone managed basis, but with the facility to offer available rooms at Number Ten Manchester Street, and vice-versa, if one property was full. Using one centralised system provides the best all round option for our needs to standardise reporting, provide opportunities to expand our reservation delivery in the future and fully understand the value of our clients across our group”. said Peter Wilde, Group Financial Controller for City & Country Hotels

City and Country Hotels will also install the Guestline Distribution Channel Manager which maximises the yield potential of room stock by offering real time availability to all online sales channels; and the Guestline PCI (Payment Card Industry) Compliance Solution, a unique system to prevent credit card fraud, meet banking demands and ensure a secure direct connection with the hotel’s PMS.

Being web-based, deployment of Guestline’s solutions is simple and removes the need to install servers on-site which is crucial for central London properties where floor space is at a premium.

Guestline stood out from the other solution providers on the market due to the complete package they offered – not only being able to provide the technical solutions we were looking for, but also their guaranteed future support and customer service, and the simplicity of installing and using their systems,” commented Wilde. 

We are delighted that City & Country have selected Guestline as their technology partner. The Wellesley Hotel in London is a prestigious addition to our five-star portfolio of clients and is further recognition of our ability to provide the full service software solutions that the five- star market demands.

This is particularly important in the competitive central London area where the financial objectives of the hotel, along with the service and  product offering, needs to be fully supported and underpinned by the hotels choice of property management system and distribution technology.

Phil Davidson, Managing Director, Guestline