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Guestline And JLL Launch Strategic Partnership

Guestline and JLL Hotels & Hospitality group are to launch a new strategic partnership to help hoteliers increase the value of their properties through more relevant and accessible market intelligence and technology.

The new partnership will close a gap in the market by focusing on the UK independent and regional hotel sectors. By using real-time data and technology that delivers improved return on investment, Guestline and JLL Hotels will enable owners and operators to benchmark the performance of their hotel in terms of average room rate, occupancy, pace and length of stay.

JLL Hotels brings to this new initiative the resources of the world’s leading hotel property services firm, with over 250 experts in 44 offices across 20 countries, and a strong presence throughout the UK regions. Guestline - a leading supplier of cloud-based hotel software solutions - will now be able to deliver a level of expertise at a national and international level, unparalleled elsewhere in the market, to close revenue gaps and increase margins.

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Our strategic partnership with JLL is a significant development in providing owners/operators with the tools to more clearly understand the return on investment and value of their asset. By working together we can open up new commercial opportunities and help facilitate growth for our clients.

Phil Davidson, Managing Director, Guestline

We are delighted that our partnership with Guestline will enable us to support our clients with cutting-edge technology and up-to-the-minute market intelligence which is not presently available to the independent sector.

Mark State, Chief Operating Officer for Europe, Middle East & Africa, JLL

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